Chapter 14, Problem 3MAD

Analyze CSR initiatives at Green Manufacturing

Green Manufacturing is a traditional manufacturing company located in the midwestern United States. The company’s operations manager is developing a strategy to become more CSR-oriented. In an effort to evaluate possible areas where CSR initiatives can be implemented, the manager has gathered the following data regarding three potential CSR activities:

The recycling activity would carry on indefinitely. The solar panels would have a useful life of 30 years. The replacement of assembly room light fixtures with natural light is assumed to have an 80-year effect.

1. A. Identify which CSR activities Green Manufacturing should implement.
2. B. For each CSR activity you recommend, identify an appropriate related performance metric.