The impact of two opposing directives on supplier relationships and hence on supplier management should be concluded. Concept Introduction: The orientation of supply chain management can be looked at in two ways viz. competitive and cooperative orientation. The competitive orientation seeks to win over the other party (the supplier). This can be equated to a win-lose situation. The cooperative orientation, on the other hand seeks the cooperation of both parties like a win-win situation.

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Chapter 14, Problem 3DQ

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Interpretation: The impact of two opposing directives on supplier relationships and hence on supplier management should be concluded.

Concept Introduction: The orientation of supply chain management can be looked at in two ways viz. competitive and cooperative orientation. The competitive orientation seeks to win over the other party (the supplier). This can be equated to a win-lose situation. The cooperative orientation, on the other hand seeks the cooperation of both parties like a win-win situation.

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