Company D provides food-to-go concept which enables customers to gather various meals, which can be taken home and prepared in minutes. They provide nutritious meal, save customer time, and are convenient which helps families reestablish “dinner time” as an important social event. This concept illustrates the process of the overall product offering and every steps in the process. For a minimum expense of $150 a month, the customers get 6 full-size dinners or 12 small size dinners. They provide new 3-4 new dinner options every month. Their only way of marketing is by word of mouth by satisfied customers and social media. Company D’s pricing model depends on a cost-plus margin. Company D has its four key principles to assess its overall effectiveness, they are (1) easy and nutritious meal, (2) customers have huge experience in the store assembling meals, (3) the menu items are easy for store owners to get, and (4) few acceptable menu items at home and office. Characters in the case: Company D. Adequate information: Company D launches food-to go concept to provide customers nutritious food which can be prepared in minutes. To determine: The steps in new product development.

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Chapter 14, Problem 2VC

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Case summary:

Company D provides food-to-go concept which enables customers to gather various meals, which can be taken home and prepared in minutes. They provide nutritious meal, save customer time, and are convenient which helps families reestablish “dinner time” as an important social event. This concept illustrates the process of the overall product offering and every steps in the process.

For a minimum expense of $150 a month, the customers get 6 full-size dinners or 12 small size dinners. They provide new 3-4 new dinner options every month. Their only way of marketing is by word of mouth by satisfied customers and social media. Company D’s pricing model depends on a cost-plus margin. Company D has its four key principles to assess its overall effectiveness, they are (1) easy and nutritious meal, (2) customers have huge experience in the store assembling meals, (3) the menu items are easy for store owners to get, and (4) few acceptable menu items at home and office.

Characters in the case: Company D.

Adequate information: Company D launches food-to go concept to provide customers nutritious food which can be prepared in minutes.

To determine: The steps in new product development.

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