The factors considered while evaluating the total product offer for a vacation resort, a smart phone and a rental apartment. Introduction: An isolated place where the commercial establishments are self-contained and serve for the needs and requirements of the tourists, such as, lodging, food, drink and entertainment; is known as resort.

Question

Want to see the full answer?

Answer 1

Question

Chapter 14, Problem 2DCS

Summary Introduction

To discuss: The factors considered while evaluating the total product offer for a vacation resort, a smart phone and a rental apartment.

Introduction: An isolated place where the commercial establishments are self-contained and serve for the needs and requirements of the tourists, such as, lodging, food, drink and entertainment; is known as resort.

Expert Solution & Answer

Want to see the full answer?

Check out a sample textbook solution

See solution

Students have asked these similar questions

short answer A total product offer consists of everything consumers evaluate when choosing among products, including price, packaging, service, even brand reputation. What factors do you consider when evaluating the total product offer of a product (good or service)?

On the surface it seems a product is simply a marketing offering, whether tangible or intangible, that someone wants to purchase and consume. In which case one might believe product decisions are focused exclusively on designing and building the consumable elements of goods, services or ideas. However, the total product offering and the decisions facing the marketer can be broken down into three key parts namely core benefits, actual product and augmented product. Critically analyse how these key parts influence your purchasing decision with examples.

Please do not give solution in image formate thanku choosen product acer laptop: Propose three strategic recommendations to address previously identified weak alignment OR ways to strengthen the strong alignment. You must incorporate recent scholarly literature to justify your proposed recommendations. These recommendations should not include pricing, quality, manufacturing, or operational improvements