Understanding Business
Understanding Business
13th Edition
ISBN: 9781264249527
Author: Nickels, William G.
Publisher: MCGRAW-HILL HIGHER EDUCATION
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Chapter 14, Problem 2CT
Summary Introduction

To think critically about: The things an individual can do to improve the product offer HG from time to time except from the menu change.

Introduction: Value enhancers are something extra in the product that increases the value of the product for the customer; it is something on the basis of which customer distinguishes one product from another.

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