Concept explainers
Case summary:
The case explains whether Company T have a strategy. When compared to the stock price of Company T in 2013, it has been reduced by 50 percent in 2015. Hence, Person DC was removed from the post of CEO due to the disappointing performance. Person JD, who was a co-founder of Company T, returned to Company T as new CEO.
The ultimate goal of Company T is to increase the user base. Thus, they can be able to increase their revenue. They can charge advertisers for promoting their goods and services. The charge is based on the user base. Advertisements for individuals are based on the location, time, and user’s interest. The monthly users of Company T are 300 million and the monthly users of Company F are 1.5 billion.
To determine: The grade to Person DC and the recommendations fro Person JD to be a strategic leader.
Want to see the full answer?
Check out a sample textbook solution- Understanding BusinessManagementISBN:9781259929434Author:William NickelsPublisher:McGraw-Hill EducationManagement (14th Edition)ManagementISBN:9780134527604Author:Stephen P. Robbins, Mary A. CoulterPublisher:PEARSONSpreadsheet Modeling & Decision Analysis: A Pract...ManagementISBN:9781305947412Author:Cliff RagsdalePublisher:Cengage Learning
- Management Information Systems: Managing The Digi...ManagementISBN:9780135191798Author:Kenneth C. Laudon, Jane P. LaudonPublisher:PEARSONBusiness Essentials (12th Edition) (What's New in...ManagementISBN:9780134728391Author:Ronald J. Ebert, Ricky W. GriffinPublisher:PEARSONFundamentals of Management (10th Edition)ManagementISBN:9780134237473Author:Stephen P. Robbins, Mary A. Coulter, David A. De CenzoPublisher:PEARSON