Chapter 14, Problem 14.22AE

Classify company sustainability measurements into triple-bottom-line components (Learning Objective 4)

SUSTAINABILITY

In its 2014/2015 Sustainable Business Report and its annual report, NIKE, Inc., describes several sustainability goals and commitments it has made. In the following list, categorize each goal (or measurement) as to whether it is oriented toward the people, planet, or profit component of the triple bottom line.

	Goal or Commitment	People, Profit, or Planet?
a.	Use only renewable energy by the end of fiscal year 2025
b.	Grow revenues to $50 billion by the end of fiscal year 2020
c.	Reduce water usage in textile dyeing by 20% by 2020
d.	Inspire majority of employees to engage in their communities with time, expertise, and money
e.	Increase employee volunteer hours in their communities
f.	Calculate sustainability performance scores for over 80% of all NIKE products by 2020
g.	Continue to shift worker responsibilities from low-skilled machinery work to a more enriched job, including collaboration, problem solving, and communications
h.	Increase the number of women in leadership positions
i.	Reduce carbon emissions per unit of apparel and footwear by 10% as compared to 2015
j	Increase return on invested capital for shareholders
k.	Reduce waste generated by 5% per unit in distribution centers by 2020
l.	Invest a minimum of 1.5% of pre-tax income in community programs