The five major promotion tools used in marketing. Introduction: Promotion tools are the marketing communication mixes that the companies use to build customer relationship, involve customer, and communicate customer value.

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Answer 1

Question

Chapter 14, Problem 14.1DQ

Summary Introduction

To determine: The five major promotion tools used in marketing.

Introduction:

Promotion tools are the marketing communication mixes that the companies use to build customer relationship, involve customer, and communicate customer value.

Expert Solution & Answer

Answer to Problem 14.1DQ

Advertising
Sales promotion
Personal selling
Public relation
Direct and digital marketing

Explanation of Solution

The following diagram represents the major promotional tools:

EBK PRINCIPLES OF MARKETING, Chapter 14, Problem 14.1DQ

Five major promotional tools used in marketing are listed below:

Advertising: Advertising refers to any payment of non-personal presentation of goods, services, or ideas that are recognized by a sponsor.
Sales promotion: It is a short-term incentive used mainly to encourage the selling or buying of product or service.
Personal selling: Personal selling involves interaction with the customers personally for purpose of building customer relationship, selling, and engaging customers.
Public relation: Public relations aids in building good relations between a company and public like building up a company image, favorable publicity, heading off unfavorable events and gossips, and handling.
Direct and digital marketing: Direct and digital marketing refers to directly engaging with the individual customer and customer communities. This helps in instant response and builds an everlasting relationship with customers.

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Imagine you have the sole marketing rights to a new herbal shampoo that you developed from local herbs and plants that are indigenous to your country. This shampoo can stop hair loss and promote hair growth for those who have suffered hair loss. You have branded it Nasure® Shampoo, and given your limited capital, you plan to sell your product exclusively over the Internet and support it by advertising and infomercials on late-night television. You have also planned some social media marketing, plus you are also hoping to obtain free publicity in men's fashion magazines. You plan to sell the product in a 400-gram bottle for $599 plus $9.99 shipping and handling. This price is considered premium to that of competing products, but you justify this based on the unique properties of the shampoo. Beyond the activities that the company will utilize to promote the shampoo, briefly outline three other relevant and appropriate activities that the company can undertake to build support for the…

Imagine you have the sole marketing rights to a new herbal shampoo that you developed from local herbs and plants that are indigenous to your country. This shampoo can stop hair loss and promote hair growth for those who have suffered hair loss. You have branded it Nasure® Shampoo, and given your limited capital, you plan to sell your product exclusively over the Internet and support it by advertising and infomercials on late-night television. You have also planned some social media marketing, plus you are also hoping to obtain free publicity in men's fashion magazines. You plan to sell the product in a 400-gram bottle for $599 plus $9.99 shipping and handling. This price is considered premium to that of competing products, but you justify this based on the unique properties of the shampoo. Recommend a secondary target market for the shampoo given its ability

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Answer 2

Question

Chapter 14, Problem 14.1DQ

Summary Introduction

To determine: The five major promotion tools used in marketing.

Introduction:

Promotion tools are the marketing communication mixes that the companies use to build customer relationship, involve customer, and communicate customer value.

Expert Solution & Answer

Answer to Problem 14.1DQ

Advertising
Sales promotion
Personal selling
Public relation
Direct and digital marketing

Explanation of Solution

The following diagram represents the major promotional tools:

EBK PRINCIPLES OF MARKETING, Chapter 14, Problem 14.1DQ

Five major promotional tools used in marketing are listed below:

Advertising: Advertising refers to any payment of non-personal presentation of goods, services, or ideas that are recognized by a sponsor.
Sales promotion: It is a short-term incentive used mainly to encourage the selling or buying of product or service.
Personal selling: Personal selling involves interaction with the customers personally for purpose of building customer relationship, selling, and engaging customers.
Public relation: Public relations aids in building good relations between a company and public like building up a company image, favorable publicity, heading off unfavorable events and gossips, and handling.
Direct and digital marketing: Direct and digital marketing refers to directly engaging with the individual customer and customer communities. This helps in instant response and builds an everlasting relationship with customers.

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Answer 3

Question

Chapter 14, Problem 14.1DQ

Summary Introduction

To determine: The five major promotion tools used in marketing.

Introduction:

Promotion tools are the marketing communication mixes that the companies use to build customer relationship, involve customer, and communicate customer value.

Expert Solution & Answer

Answer to Problem 14.1DQ

Advertising
Sales promotion
Personal selling
Public relation
Direct and digital marketing

Explanation of Solution

The following diagram represents the major promotional tools:

EBK PRINCIPLES OF MARKETING, Chapter 14, Problem 14.1DQ

Five major promotional tools used in marketing are listed below:

Advertising: Advertising refers to any payment of non-personal presentation of goods, services, or ideas that are recognized by a sponsor.
Sales promotion: It is a short-term incentive used mainly to encourage the selling or buying of product or service.
Personal selling: Personal selling involves interaction with the customers personally for purpose of building customer relationship, selling, and engaging customers.
Public relation: Public relations aids in building good relations between a company and public like building up a company image, favorable publicity, heading off unfavorable events and gossips, and handling.
Direct and digital marketing: Direct and digital marketing refers to directly engaging with the individual customer and customer communities. This helps in instant response and builds an everlasting relationship with customers.

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Subscribe now to access step-by-step solutions to millions of textbook problems written by subject matter experts!

Answer 4

Question

Chapter 14, Problem 14.1DQ

Summary Introduction

To determine: The five major promotion tools used in marketing.

Introduction:

Promotion tools are the marketing communication mixes that the companies use to build customer relationship, involve customer, and communicate customer value.

Expert Solution & Answer

Answer to Problem 14.1DQ

Advertising
Sales promotion
Personal selling
Public relation
Direct and digital marketing

Explanation of Solution

The following diagram represents the major promotional tools:

EBK PRINCIPLES OF MARKETING, Chapter 14, Problem 14.1DQ

Five major promotional tools used in marketing are listed below:

Advertising: Advertising refers to any payment of non-personal presentation of goods, services, or ideas that are recognized by a sponsor.
Sales promotion: It is a short-term incentive used mainly to encourage the selling or buying of product or service.
Personal selling: Personal selling involves interaction with the customers personally for purpose of building customer relationship, selling, and engaging customers.
Public relation: Public relations aids in building good relations between a company and public like building up a company image, favorable publicity, heading off unfavorable events and gossips, and handling.
Direct and digital marketing: Direct and digital marketing refers to directly engaging with the individual customer and customer communities. This helps in instant response and builds an everlasting relationship with customers.

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Subscribe now to access step-by-step solutions to millions of textbook problems written by subject matter experts!

Answer 5

Chapter 14, Problem 14.1DQ

Summary Introduction

To determine: The five major promotion tools used in marketing.

Introduction:

Promotion tools are the marketing communication mixes that the companies use to build customer relationship, involve customer, and communicate customer value.

Expert Solution & Answer

Answer to Problem 14.1DQ

Advertising
Sales promotion
Personal selling
Public relation
Direct and digital marketing

Explanation of Solution

The following diagram represents the major promotional tools:

EBK PRINCIPLES OF MARKETING, Chapter 14, Problem 14.1DQ

Five major promotional tools used in marketing are listed below:

Advertising: Advertising refers to any payment of non-personal presentation of goods, services, or ideas that are recognized by a sponsor.
Sales promotion: It is a short-term incentive used mainly to encourage the selling or buying of product or service.
Personal selling: Personal selling involves interaction with the customers personally for purpose of building customer relationship, selling, and engaging customers.
Public relation: Public relations aids in building good relations between a company and public like building up a company image, favorable publicity, heading off unfavorable events and gossips, and handling.
Direct and digital marketing: Direct and digital marketing refers to directly engaging with the individual customer and customer communities. This helps in instant response and builds an everlasting relationship with customers.

Answer 6

Chapter 14, Problem 14.1DQ

Summary Introduction

To determine: The five major promotion tools used in marketing.

Introduction:

Promotion tools are the marketing communication mixes that the companies use to build customer relationship, involve customer, and communicate customer value.

Expert Solution & Answer

Answer to Problem 14.1DQ

Advertising
Sales promotion
Personal selling
Public relation
Direct and digital marketing

Explanation of Solution

The following diagram represents the major promotional tools:

EBK PRINCIPLES OF MARKETING, Chapter 14, Problem 14.1DQ

Five major promotional tools used in marketing are listed below:

Advertising: Advertising refers to any payment of non-personal presentation of goods, services, or ideas that are recognized by a sponsor.
Sales promotion: It is a short-term incentive used mainly to encourage the selling or buying of product or service.
Personal selling: Personal selling involves interaction with the customers personally for purpose of building customer relationship, selling, and engaging customers.
Public relation: Public relations aids in building good relations between a company and public like building up a company image, favorable publicity, heading off unfavorable events and gossips, and handling.
Direct and digital marketing: Direct and digital marketing refers to directly engaging with the individual customer and customer communities. This helps in instant response and builds an everlasting relationship with customers.

Answer 7

Chapter 14, Problem 14.1DQ

Summary Introduction

To determine: The five major promotion tools used in marketing.

Introduction:

Promotion tools are the marketing communication mixes that the companies use to build customer relationship, involve customer, and communicate customer value.

Answer 8

Expert Solution & Answer

Answer to Problem 14.1DQ

Advertising
Sales promotion
Personal selling
Public relation
Direct and digital marketing

Answer 9

Expert Solution & Answer

Answer 10

Expert Solution & Answer

Answer 11

Explanation of Solution

The following diagram represents the major promotional tools:

EBK PRINCIPLES OF MARKETING, Chapter 14, Problem 14.1DQ

Five major promotional tools used in marketing are listed below:

Advertising: Advertising refers to any payment of non-personal presentation of goods, services, or ideas that are recognized by a sponsor.
Sales promotion: It is a short-term incentive used mainly to encourage the selling or buying of product or service.
Personal selling: Personal selling involves interaction with the customers personally for purpose of building customer relationship, selling, and engaging customers.
Public relation: Public relations aids in building good relations between a company and public like building up a company image, favorable publicity, heading off unfavorable events and gossips, and handling.
Direct and digital marketing: Direct and digital marketing refers to directly engaging with the individual customer and customer communities. This helps in instant response and builds an everlasting relationship with customers.

Answer 12

Ch. 14 - Prob. 14.1DQ Ch. 14 - Prob. 14.3DQ Ch. 14 - Prob. 14.2DQ Ch. 14 - Prob. 14.4DQ Ch. 14 - Prob. 14.5DQ Ch. 14 - Prob. 14.6CTE Ch. 14 - Prob. 14.7CTE Ch. 14 - Prob. 14.8CTE Ch. 14 - Prob. 14.9AC Ch. 14 - Prob. 14.10AC

The five major promotion tools used in marketing. Introduction: Promotion tools are the marketing communication mixes that the companies use to build customer relationship, involve customer, and communicate customer value.

Concept explainers

To determine: The five major promotion tools used in marketing.

Introduction:

Promotion tools are the marketing communication mixes that the companies use to build customer relationship, involve customer, and communicate customer value.

Answer to Problem 14.1DQ

Explanation of Solution

Want to see more full solutions like this?

Chapter 14 Solutions

The five major promotion tools used in marketing. Introduction: Promotion tools are the marketing communication mixes that the companies use to build customer relationship, involve customer, and communicate customer value.

Concept explainers

To determine: The five major promotion tools used in marketing. Introduction: Promotion tools are the marketing communication mixes that the companies use to build customer relationship, involve customer, and communicate customer value.

Answer to Problem 14.1DQ

Explanation of Solution

Want to see more full solutions like this?

Chapter 14 Solutions

To determine: The five major promotion tools used in marketing.

Introduction:

Promotion tools are the marketing communication mixes that the companies use to build customer relationship, involve customer, and communicate customer value.