EBK PRINCIPLES OF MARKETING
17th Edition
ISBN: 9780134461434
Author: Armstrong
Publisher: YUZU
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Chapter 14, Problem 14.15VC
Summary Introduction
Case summary:
Company O is well known for the kitchen gadgets. Later it moved to expand products for garages, bathrooms, baby’s room, offices and deals with medicines cabinets. It enter all the houses of Country U with traditional marketing.
In the current prevailing market situation Company O focused on recreating and modifying its strategies.
Characters in the case:
- Company O
To discuss: Mission of Company O
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James Shoe Emporium, a retail brick and mortar shoe store caters to the higher income market in your country. However, the establishment has been experiencing falling revenue since the August 2024. The owner of the company believes that marketing and selling his shoes via the internet might be the solution. He has hired you to formulate an emarketing plan to do so.
You have decided to use the following e-marketing strategies (content marketing, email marketing, mobile marketing, online advertising and social media engagement). Why?
State how you would manage ethical and legal issues in the digital environment.
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