Company NS are the manufacturers of weight loss products and its revenue during last year was $800 million. The company started it as a small effort on the basis of the electronic commerce marketing plan that has evolved in various marketing campaign with a potential return on investment . The major effort of the Company NS is the direct-to-consumer platform. The company made promotions through various forms of advertisements in magazines and television. An interesting unique Uniform Resource Locator (URL) or 800 number in all the advertisements will allow the company to track the success in every efforts. Characters in the case: Company NS Introduction: Marketing is the process where the aim goal is to satisfy the customers’ needs and wants. This is the management concept where the goods and services are exchanged from one end to the customers end. To determine: The advantages that Company NS‘s marketing campaign rather than making its sales activities through various intermediary channel.

Question

Want to see the full answer?

Answer 1

Question

Chapter 14, Problem 14.16VC

Summary Introduction

Case summary:

Company NS are the manufacturers of weight loss products and its revenue during last year was $800 million. The company started it as a small effort on the basis of the electronic commerce marketing plan that has evolved in various marketing campaign with a potential return on investment.

The major effort of the Company NS is the direct-to-consumer platform. The company made promotions through various forms of advertisements in magazines and television. An interesting unique Uniform Resource Locator (URL) or 800 number in all the advertisements will allow the company to track the success in every efforts.

Characters in the case:

Company NS

Introduction:

Marketing is the process where the aim goal is to satisfy the customers’ needs and wants. This is the management concept where the goods and services are exchanged from one end to the customers end.

To determine: The advantages that Company NS‘s marketing campaign rather than making its sales activities through various intermediary channel.

Expert Solution & Answer

Want to see the full answer?

Check out a sample textbook solution

See solution

Students have asked these similar questions

Consider Airpod pros and the Phomemo D30, How is the value of airpod pros different and similar to that of phomemo D30 organizations and customer base? Consider how Artificial Intelligence (AI) and other emerging technologies could impact new product development.

Hello Professor and Classmates, A new product I have purchased recently that I consider innovative is the new Samsung Galaxy Buds 3 Pro. The earbuds provide the best sound from earbuds. It has audio that adapts to my surroundings it also uses the new Bluetooth version for better connection. Market innovation is important because it enables businesses to remain competitive, satisfy changing consumer demands, develop new goods and services, increase productivity, and eventually spur development by creating new possibilities. Consider Air pod pros and the new Samsung Galaxy Buds 3 Pro, How is the value of your innovative product different and similar to that of your associated organizations and customer base? Consider how Artificial Intelligence (AI) and other emerging technologies could impact new product development.

Consider AirPods Pros and the Samsung Galaxy Buds 3 Pro. How does the value of airpod pros differ and compare to that of new Samsung Galaxy Buds 3 Pros organizations and customers? Consider how AI and other developing technologies may affect new product creation.