FUNDAMENTALS OF MANAGEMENT
FUNDAMENTALS OF MANAGEMENT
11th Edition
ISBN: 9780135809761
Author: Robbins
Publisher: PEARSON C
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Chapter 13, Problem 7DQ
Summary Introduction

To determine:

The characteristics of a good communicator in a bulleted list report and to cite the sources.

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Please original work Talk about a project that you believe could address a problem related to CRM in your company (Consulting Management), or a company with which you are familiar. Introduction (CRM background, Company background, Project background) Statement of Project Goal (Why is it important?) Problem/Opportunity Definition (Are you solving a problem? Pursuing an opportunity? Both?) Proposed Solution (Why this solution, and not others?) Cost/Benefit Analysis  Stakeholder Analysis  Scope of Work (Research, Implementation, Review and Control) Deliverables Cost Estimates Please cite in text references and add weblinks
Please origina work Assume you are working for a consumer packaged goods organization. What do you imagine its culture to be regarding customer relationships? Would that have to change in the organization to manage the relationship with, and value, one customer at a time?   Please cite in text references and weblinks
Please original work In an organization, who should "own" the customer relationship?  What does that mean? Please cite in text references and add weblinks
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