MARKERTING (LOOSE-LEAF)
14th Edition
ISBN: 9781264117109
Author: Kerin
Publisher: MCG
expand_more
expand_more
format_list_bulleted
Concept explainers
Videos
Textbook Question
Chapter 13, Problem 6AMK
A student theater group at a university has developed a demand schedule that shows the relationship between riches prices and demand paced on a student survey (See the table that follows). (a) Graph the demand curve and the total revenue curve based on these data. What ticket price might be set based on this analysis? (b) Whit other factors should be considered before the final price is set?
| Ticket Price | Number of Students Who Would Buy |
| $1 | 300 |
| 2 | 250 |
| 3 | 200 |
| 4 | 150 |
| 5 | 100 |
Expert Solution & Answer
Want to see the full answer?
Check out a sample textbook solution
Students have asked these similar questions
c. Compute and tabulate the daily demand for each month in the table below (round off to the nearest whole number).
MONTH
PRODUCTION DAYS
DEMAND FORECAST
DEMAND PER DAY
JAN 2022
16
150
?
FEB 2022
16
150
?
MAR 2022
23
250
?
APR 2022
21
250
?
MAY 2022
22
400
?
JUN 2022
22
500
?
JUL 2022
21
600
?
AUG 2022
20
750
?
SEP 2022
20
450
?
OCT 2022
20
250
?
NOV 2022
16
150
?
DEC 2022
16
150
?
TOTAL
?
?
d. Assuming that MPQ Limited had adopted a level strategy for the year ended 31 December 2022, compute the average daily demand for the year (round off to the nearest whole number).
e. Prepare a graph showing the monthly forecasts and average daily forecast (in units per day) for MPQ Limited.
Light demand
moderate demand
heavy demand
Probability
0.25
0.45
0.3
Tire type
A
$325000
$190000
$170000
B
$300000
$420000
$400000
C
-$400000
$240000
$800000
A what decision should the firm make if the maximax criterion is used.
B. what decision should the firm make if the maximin criterion is used.
C. what decision should the firm make if LaPlace criterion is used.
D. Construct a decision tree to help the management of big wheel distributor make the appropriate decisions. This tree must be constructed in logical order with labels and net payoffs
E. Given the probabilities of the three types of tires and the expected monetary values, what decision should be made and what is that optimal expected value
F. What is the most should the firm be willing to pay to obtain further (perfect) information (EVPI) concerning the demand for the tires
Supply/Demand Info
Predicted Sales
Regular production
Overtime production
Subcontract production
Ending inventory
Hired employees
Fired employees
Total employees
Cost variables are as follows:
Cost Variables
Labor cost/hour
Overtime cost/ton
Subcontracting costiton
Holding cost ton/month
Hiring cost employee
Firing cost/employee
Beginning Apr May
4,200
531
$20
$32
$25
$10
$3.700
$4.000
Jun
51,500 50.300 61,600
Here is some additional relevant (capacity) information:
Capacity Information
Total labor hours/ton
Regular production tons/employee/month
Max regular production (tons/month)
Max overtime production (tons/month)
Max subcontractor production (tons/month)
3
100
56,700
3,700
6,000
Jul Aug Sep
45,400 56.600 62,800
Given the above information (and don't overlook beginning number of employees and inventory levels in the first table), create a LEVEL production plan with
only the use of regular production and no inventory left over at the end of the six-month period.
What is the regular…
Chapter 13 Solutions
MARKERTING (LOOSE-LEAF)
Ch. 13.1 - Prob. 13.1LOCh. 13.1 - Prob. 13.1LRCh. 13.1 - Prob. 13.2LRCh. 13.1 - Prob. 13.3LRCh. 13.2 - Prob. 13.2LOCh. 13.2 - Prob. 13.4LRCh. 13.2 - Prob. 13.5LRCh. 13.2 - Prob. 13.6LRCh. 13.3 - Prob. 13.3LOCh. 13.4 - Prob. 13.4LO
Ch. 13.4 - What is the difference between a movement along a...Ch. 13.4 - Prob. 13.8LRCh. 13.4 - Prob. 13.9LRCh. 13.5 - Prob. 13.5LOCh. 13.5 - Prob. 13.10LRCh. 13.5 - Prob. 13.11LRCh. 13 - Prob. 1AMKCh. 13 - Prob. 2AMKCh. 13 - Prob. 3AMKCh. 13 - Prob. 4AMKCh. 13 - Prob. 5AMKCh. 13 - A student theater group at a university has...Ch. 13 - Prob. 7AMKCh. 13 - Prob. 8AMKCh. 13 - Prob. 9AMKCh. 13 - Prob. 1BYMPCh. 13 - Prob. 2BYMPCh. 13 - Prob. 3BYMPCh. 13 - Prob. 1VCCh. 13 - Prob. 2VCCh. 13 - Prob. 3VCCh. 13 - Prob. 4VCCh. 13 - Prob. 5VC
Knowledge Booster
Learn more about
Need a deep-dive on the concept behind this application? Look no further. Learn more about this topic, marketing and related others by exploring similar questions and additional content below.Similar questions
- Assume that, you as a management accountant, are assigned to project a college’s maintenance costs for the next year. From company records, you can collect information related to costs and volumes for two possible cost drivers. Labor hours used in maintenance. Numbers of students enrolled. Month Total Maintenance Cost Number of hours Number of students 1 16,690 238 534 2 13,560 194 532 3 13,540 108 534 4 16,060 229 530 5 12,430 101 533 6 20,860 298 537 7 18,240 244 540 8 12,310 98 540 9 13,770 108 541 10 16,990 225 538 11 20,650 289 540 12 14,770 118 539 Next Semester 1 2 3 4 5 6 TOTAL Required: Prepare a Regression Analysis to determine the Cost Function. Assume that the number of students for the first semester for the…arrow_forwardDemand for stereo headphones and MP3 players for joggers has caused Nina Industries to grow almost 50 percent over the past year. The number of joggers continues to expand, so Nina expects demand for headsets to also expand, because, as yet, no safety laws have been passed to prevent joggers from wearing them. Demand for the players for last year was as follows: MONTH DEMAND (UNITS) January 4,120 February 4,220 March 3,920 April 4,320 May 4,920 June 4,620 July 5,220 August 4,820 September 5,320 October 5,620 November 6,220 December 5,920 a. Using linear regression analysis, what would you estimate demand to be for each month next year? (Do not round intermediate calculations. Round your answers to 2 decimal places.) b. To be reasonably confident of meeting demand, Nina decides to use 3 standard errors of estimate for safety. How many additional units should be held to meet this level of confidence? (Do not round intermediate calculations. Round…arrow_forwardDemand for stereo headphones and MP3 players for joggers has caused Nina Industries to grow almost 50 percent over the past year. The number of joggers continues to expand, so Nina expects demand for headsets to also expand, because, as yet, no safety laws have been passed to prevent joggers from wearing them. Demand for the players for last year was as follows: MONTH DEMAND (UNITS) January February 4,100 4,200 March 3,900 April 4,300 May 4,900 June 4,600 July 5,200 August 4,800 September 5,300 October 5,600 November 6,200 December 5,900arrow_forward
- An investment proposal will have annual fixed costs of $60,000, varial costs of $35 per unit of output, and revenue of $55 per unit of output. i) Determine the break-even quantity. ii) What volume of output will be necessary for an annual profit of $60,000arrow_forwardGiven the number of students who eat in the cafeteria, Maria knows that she must purchase enough potatoes and green beans to prepare a minimum of 10 kilograms (kg) of casserole each week. (There are 1,000 g in one kg.) Again, fur simplicity in planning, slhe assumes that uıly the potatoes and green beans determine the amount of casserole that can be prepared. Maria does not establish an upper limit on the amount of casserole to prepare since she knows all leftovers can be served for many days thereafter or can be used creatively in preparing other dishes. a. Determine the amount of potatoes and green beans Maria should purchase each week for the casserole to minimize the ingredient costs while meeting nutritional, taste, and demand requirements. Before she makes her final decision, Maria plans to explore the following questions independently, except where otherwise indicated. b. Maria is not very concerned about the taste of the casserole; she is only concerned about meeting…arrow_forwardWhat is the distinction between simulated and anticipated average demand:arrow_forward
- What is the 3-month simple moving average for February 2017, given that demand was 100 during October 2016, 200 in November 2016, 300 in December 2016 and 400 in January 2017? a. 350 b. 300 c. 250 d. 400arrow_forwardZan Azlett and Angela Zesiger have joined forces to start A&Z Lettuce Products, a processor of packaged shredded lettuce for institutional use. Zan has years of food processing experience, and Angela has extensive commercial food preparation experience. The process will consist of opening crates of lettuce and then sorting, washing, slicing, preserving, and finally packaging the prepared lettuce. Together, with help from vendors, they think they can adequately estimate demand, fixed costs, revenues, and variable cost per bag of lettuce. They think a largely manual process will have monthly fixed costs of $40,000 and variable costs of $2.00 per bag. A more mechanized process will have fixed costs of $72,000 per month with variable costs of $1.25 per bag. They expect to sell the shredded lettuce for $3.00 per bag. a) The break-even quantity in units for the manual process = enter your response here bags (round your response to the nearest whole number). b) The revenue…arrow_forwardAs manager of the St. Cloud Theatre Company, you have decided that concession sales will support themselves. The following table provides the information you have been able to put together thus far: Item Soft Drink Wine Coffee Candy Selling Price $1.00 $2.00 $1.50 $1.00 Variable Cost $0.65 $0.90 $0.30 $0.25 % of Revenue 25 26 30 19 Last year's manager, Scott Ellis, has advised you to be sure to add 10% of variable cost as a waste allowance for all categories. You estimate labor cost to be $300.00 (5 booths with 2 people each). Even if nothing is sold, your labor cost will be $300.00, so you decide to consider this a fixed cost. Booth rental, which is a contractual cost at $50.00 for each booth per night, is also a fixed cost. a) Based on the information available, the per night break-even point in dollars for the St. Cloud Theatre Company = $957.69 (round your response to two decimal places). b) Based on the given information, the per night break-even point in servings for wine =…arrow_forward
- As manager of the St. Cloud Theatre Company, you have decided that concession sales will support themselves. The following table provides the information you have been able to put together thus far: Item Soft Drink Wine Coffee Candy Selling Price $1.20 $2.00 $1.25 $1.20 Variable Cost $0.60 $0.95 $0.35 $0.25 % of Revenue 26 24 30 20 Last year's manager, Scott Ellis, has advised you to be sure to add 10% of variable cost as a waste allowance for all categories. You estimate labor cost to be $300.00 (5 booths with 2 people each). Even if nothing is sold, your labor cost will be $300.00, so you decide to consider this a fixed cost. Booth rental, which is a contractual cost at $50.00 for each booth per night, is also a fixed cost. a) Based on the information available, the per night break-even point in dollars for the St. Cloud Theatre Company = $633.640 (round your response to two decimal places).arrow_forwardThe current data for five trees that will be analyzed in the exercise are shown in the following table Expected Yearly Demand Quantity For Sale In-Field Quantity 440 74 Trees Christmas Palm Washingtonia Gumbo Limbo Yellow Poinciana Weeping Podo 81 165 159 49 185 Trees Christmas Palm Washingtonia Std Dev 31 155 35 32 68 Gumbo Limbo Yellow Poinciana The "expected yearly demand" is an estimate of the demand over the next year for the tree. The "std dev" is the standard deviation, a measure of the error, that corresponds to the forecast. For-sale and in-field quantities are given, and finally the total number of trees planted on the farm. The demand forecast and quantities are updated on an ongoing basis as trees are sold and planted on the farm. 374 70 42 290 Your first task is to evaluate the inventory "position" of each tree. The farm does not keep any backorder information, so the only data you have is "for-sale" and "in-field" quantities. Think about "for-sale" as on-hand trees, and…arrow_forwardDoes Starwood employ a chase, level, or mixed strategy? Why is this approach the best choice for the company?arrow_forward
arrow_back_ios
SEE MORE QUESTIONS
arrow_forward_ios
Recommended textbooks for you
Practical Management ScienceOperations ManagementISBN:9781337406659Author:WINSTON, Wayne L.Publisher:Cengage,
MarketingMarketingISBN:9780357033791Author:Pride, William MPublisher:South Western Educational Publishing
Practical Management Science
Operations Management
ISBN:9781337406659
Author:WINSTON, Wayne L.
Publisher:Cengage,
Marketing
Marketing
ISBN:9780357033791
Author:Pride, William M
Publisher:South Western Educational Publishing
Inventory Management | Concepts, Examples and Solved Problems; Author: Dr. Bharatendra Rai;https://www.youtube.com/watch?v=2n9NLZTIlz8;License: Standard YouTube License, CC-BY