BUSN
11th Edition
ISBN: 9780357302453
Author: Marcella Kelly; Chuck Williams
Publisher: Cengage Limited
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Chapter 13, Problem 5LO
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To discuss: Pricing strategies and objectives.
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Background information: Mergers and acquisitions are inherently risky. No matter how much due diligence you do, it is still possible to miss critical success factors that might lead to the failure of the proposed merger or acquisition. Find a merger/acquisition that has produced less than satisfactory results. Report on the organizations involved and discuss the nature of the merger or acquisition and the resulting failure or near failure of the transaction.
Were there obvious red flags that were missed?
What would you have done differently?
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