The product non-store retailers offer to their customers that in-store retailers fails to provide. Introduction: Retailers purchase from the wholesalers and sell the products to the buyers. Retailing is a distribution channel work where one firm purchases products from supplying firms or produces the product on their own, post production they sell these specifically to customers.

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Marketing Communication Assignment 4.5 Identify AIDA and how it correlates with the promotional mix A I D A Provide a visual example of AIDA being used in advertising. ( you can provide an AD print or link to a commercial. In your own words define Push strategy and Pull strategy provide an example of both. Push Pull Definition: Definition: Example: Example:

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Chapter 13, Problem 5DQ

Summary Introduction

To determine: The product non-store retailers offer to their customers that in-store retailers fails to provide.

Introduction: Retailers purchase from the wholesalers and sell the products to the buyers. Retailing is a distribution channel work where one firm purchases products from supplying firms or produces the product on their own, post production they sell these specifically to customers.

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