FOUNDATIONS OF BUSINESS
FOUNDATIONS OF BUSINESS
6th Edition
ISBN: 9780357685594
Author: Pride
Publisher: CENGAGE L
bartleby

Concept explainers

Question
Book Icon
Chapter 13, Problem 10DQ
Summary Introduction

To determine: The meaning of integrated marketing communications and the reasons on it is being increasingly accepted.

Introduction: Incorporated marketing communications include organizing the different promotional components and other marketing activities that speak with the company's consumers.

Blurred answer
Students have asked these similar questions
How does integrated marketing communications help organizations?
What is meant by integrated marketing communications?
what are the types of communications in marketing?
Knowledge Booster
Background pattern image
Marketing
Learn more about
Need a deep-dive on the concept behind this application? Look no further. Learn more about this topic, marketing and related others by exploring similar questions and additional content below.
Recommended textbooks for you
  • Text book image
    Marketing
    Marketing
    ISBN:9780357033791
    Author:Pride, William M
    Publisher:South Western Educational Publishing
Text book image
Marketing
Marketing
ISBN:9780357033791
Author:Pride, William M
Publisher:South Western Educational Publishing