Concept explainers
Case summary:
S set his mind to innovate a new model of vegetable peeler design which is more user-friendly than the traditional one and the design was made by the Company S. The product is an overall user for kitchen activities and names as OXO because of its symmetry. Even though the vegetable peeler is a simple product but the function to perform with that is not simple. The Company uses soft material for the handle with a material called Santoprene. The product demand gets very high because of its design. The design introduced by OXO is very comfortable to use for everyone and it works better than the traditional one. The OXO and Company S designed the product on the basis of clear cut insight of product generated by interviewing thousands of consumers and hundreds of homes. Most of the stores are selling OXO it is easily identifiable due to the bold and clear black, white and repackaging for the good grips line is almost as iconic as the products themselves.
Since the product was high compared to other similar products because of more components and materials than the traditional one. However, F was confident that the people would pay more for tools that work better and more efficiently and the Company adopted the value-based pricing strategy and it’s become a successful one. The product mix is developed to 1000 kinds of products from 15. Now it has all kinds of products needed for a kitchen. The brand extension also takes place with OXO steels, OXO strives, OXO On and OXO Tot. the partnership still continuing in a great manner and still Company S searching for new designs to meet with tasks of everyday life.
To discuss: About a product that could benefit from more inclusive design.

Want to see the full answer?
Check out a sample textbook solution
Chapter 13 Solutions
BUSINESS IN ACTION BUNDLE
- Not use ai pleasearrow_forwardItems removed from the work area (5S) were taken to a storage area called ___________. Choose from: SORT, STORD, KNUJ, STUFF, FUDG SORT STORD KNUJ STUFF FUDGarrow_forwardCould you please help explain How was the poor strategic decisions lead to economic downturns of Circuit City Company? What are the sequences of key events and problems that contribute to its collapse. Could you please explain each one them and give the examples If Circuit City would apply Lean Six Sigma. would it helped prevent businesses from collapsed?? How Qualitative and quantitative Research Methodology in Case Study Research would affect Circuit City?arrow_forward
- Apple is a global technology company renowned for its innovation and design. To create its products, Apple has established a world class global supply chain to bring their products to market. What strategies is Apple using to source and manufacture its products? How does Apple view its responsibility to its suppliers and those who build its products?arrow_forwardCritical Path Method (CPM) is an important Project Management Tool that has wide industry application in modern day Project Management. By using an example of the project of your choice, critically examine the practical application of CPM as a Project Management Tool.arrow_forwardwhat is an other difination for principle?arrow_forward
- Need help or ideas to design out two slides as my script and writing quite long to squeese into two slides. But can just point form in slides with correct title and a good script for me to present two slides in only 2.5 mins. Following is my draft, pls guide me step by step on powerpoint creation and good script to present findings. My draft: Slide 1: Foreign Labor Exploitation in Dyson's Supply Chain Introduction Dyson's former Malaysian supplier, ATA IMS Bhd, became embroiled in serious labor exploitation allegations in 2021. These concerns surfaced when whistleblowers exposed unethical labor practices affecting migrant workers, primarily from Nepal and Bangladesh. Key Forms of Exploitation Debt Bondage Due to Recruitment Fees Workers were forced to pay exorbitant recruitment fees before securing employment, often taking loans at high interest rates. This financial burden trapped them in debt bondage, leaving them with little choice but to accept exploitative working…arrow_forwardNot use ai pleasearrow_forwardThe Business Development Bank of Canada. (2023). Canadian economic outlook for 2024: Shifting into neutral. https://www.bdc.ca/en/articles-tools/blog/canadian-economic-outlook-for-2024-shifting-into-neutral “Despite persistently high inflation and rising interest rates, the news was generally better than expected for the Canadian economy in 2023” (BDC Blog 2024). Discussion Question: In your view, what are the most pressing problems for Canadian companies or consumers in 2024? Explain your answer using current examples of companies or consumer concerns.arrow_forward
- how have idividual objectives led to the current situation at TeraCog? what should Emaa do?arrow_forwardCan you write me an email about addressing an issue to mentor my supervisor the right way of deligating operations dutiesarrow_forwardCan you right me an email about addressing an issue to mentor the right why of deligating operations dutiesarrow_forward
- Practical Management ScienceOperations ManagementISBN:9781337406659Author:WINSTON, Wayne L.Publisher:Cengage,Operations ManagementOperations ManagementISBN:9781259667473Author:William J StevensonPublisher:McGraw-Hill EducationOperations and Supply Chain Management (Mcgraw-hi...Operations ManagementISBN:9781259666100Author:F. Robert Jacobs, Richard B ChasePublisher:McGraw-Hill Education
- Purchasing and Supply Chain ManagementOperations ManagementISBN:9781285869681Author:Robert M. Monczka, Robert B. Handfield, Larry C. Giunipero, James L. PattersonPublisher:Cengage LearningProduction and Operations Analysis, Seventh Editi...Operations ManagementISBN:9781478623069Author:Steven Nahmias, Tava Lennon OlsenPublisher:Waveland Press, Inc.





