BUSINESS IN ACTION BUNDLE
9th Edition
ISBN: 9780137423910
Author: BOVEE
Publisher: PEARSON
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Chapter 13, Problem 2CTQ
Summary Introduction
Case summary:
S set his mind to innovate a new model of vegetable peeler design which is more user-friendly than the traditional one and the design was made by the Company S. The product is an overall user for kitchen activities and names as OXO because of its symmetry. Even though the vegetable peeler is a simple product but the function to perform with that is not simple. The Company uses soft material for the handle with a material called Santoprene. The product demand gets very high because of its design. The design introduced by OXO is very comfortable to use for everyone and it works better than the traditional one. The OXO and Company S designed the product on the basis of clear cut insight of product generated by interviewing thousands of consumers and hundreds of homes. Most of the stores are selling OXO it is easily identifiable due to the bold and clear black, white and repackaging for the good grips line is almost as iconic as the products themselves.
Since the product was high compared to other similar products because of more components and materials than the traditional one. However, F was confident that the people would pay more for tools that work better and more efficiently and the Company adopted the value-based pricing strategy and it’s become a successful one. The product mix is developed to 1000 kinds of products from 15. Now it has all kinds of products needed for a kitchen. The brand extension also takes place with OXO steels, OXO strives, OXO On and OXO Tot. the
To discuss: About a product that could benefit from more inclusive design.
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Chapter 13 Solutions
BUSINESS IN ACTION BUNDLE
Ch. 13.1 - Prob. 1CTCh. 13.1 - Prob. 2CTCh. 13.1 - Prob. 2IYBCh. 13.2 - Prob. 1CTCh. 13.2 - Prob. 2CTCh. 13.2 - Prob. 1IYBCh. 13.2 - Prob. 2IYBCh. 13.3 - Prob. 1CTCh. 13.3 - Prob. 2CTCh. 13.3 - Prob. 1IYB
Ch. 13.3 - Prob. 2IYBCh. 13.4 - Prob. 1CTCh. 13.4 - Prob. 2CTCh. 13.4 - Prob. 1IYBCh. 13.4 - Prob. 2IYBCh. 13.5 - Prob. 1CTCh. 13.5 - Prob. 2CTCh. 13.5 - Prob. 1IYBCh. 13.5 - Prob. 2IYBCh. 13.6 - Prob. 1CTCh. 13.6 - Prob. 2CTCh. 13.6 - Prob. 1IYBCh. 13.6 - Prob. 2IYBCh. 13.7 - Prob. 1CTCh. 13.7 - Prob. 1IYBCh. 13 - Prob. 1CTQCh. 13 - Prob. 2CTQCh. 13 - Prob. 3CTQCh. 13 - Prob. 4QRCh. 13 - Prob. 5QRCh. 13 - Prob. 6QRCh. 13 - Prob. 7QRCh. 13 - Prob. 8QRCh. 13 - Prob. 9QRCh. 13 - Prob. 10QRCh. 13 - Prob. 11QRCh. 13 - Prob. 12QRCh. 13 - Prob. 13QACh. 13 - Prob. 14QACh. 13 - Prob. 15QACh. 13 - Prob. 16QACh. 13 - Prob. 17QACh. 13 - Prob. 19QAPCh. 13 - Prob. 20QAPCh. 13 - Prob. 21QAPCh. 13 - Prob. 22QAPCh. 13 - Prob. 23QAPCh. 13 - Prob. 24DCOCh. 13 - Prob. 25DCOCh. 13 - Prob. 26DCOCh. 13 - Prob. 1IBTCh. 13 - Prob. 1REDCh. 13 - Prob. 1SCSCh. 13 - Prob. 1BTSCh. 13 - Prob. 27DRSCh. 13 - Prob. 28DRSCh. 13 - Prob. 29DRS
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