Loose Leaf for M: Marketing
Loose Leaf for M: Marketing
6th Edition
ISBN: 9781260158038
Author: Dhruv Grewal Professor, Michael Levy
Publisher: McGraw-Hill Education
Question
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Chapter 1.3, Problem 1PC
Summary Introduction

To determine: The four functions that show the importance of marketing.

Introduction: Marketing is an art in which a seller sells the goods and services to the customer. Marketing has the four elements which are price, product, place and promotion.

Expert Solution & Answer
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Answer to Problem 1PC

The four functions that show the importance of the marketing are customer, finance, marketing research and pricing.

Explanation of Solution

The four functions are as follows.

  • The main function of the business is to satisfy the customer needs and wants. Attract the customers without using promotion and to satisfy them.
  • One of the important functions of the marketing is financing. As an owner of the business, the main purposes of marketing of the product is finance. The owner always thinks about how to create more money through the product.
  • Marketing research is an important function in marketing because under the market research, someone has to gather information related to the targeted customers.
  • Pricing is one of the primary functions of the marketing. The manager has to set a price which can be afforded by a customer.

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Adapted from: (Case 18. Nando’s International: Taking chicken to the world. Re-printed with the kind permission of De WitsBusiness School. http://cws.cengage.co.uk/hoffman/students/cases16-18/case_18.pdf)Q1. Assess the reasons behind Nando’s struggles to establish profitable operations in foreign markets such as Australia, theUK, and Canada. Additionally, propose two alternative market entry strategies that could have been more effective in theseregions, and justify your recommendations.
The foundations of pricing strategy.
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