CONTEMP.MARKETING (LL) >CUSTOM<
18th Edition
ISBN: 9780357197295
Author: BOONE
Publisher: Cengage Learning
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Question
Chapter 1.3, Problem 1LO
Summary Introduction
To discuss: The focus of marketing activities in the five eras of marketing
The five eras are as follows:
- Production eras
- Sales eras
- Marketing eras
- Relationship eras
- Social eras
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Chapter 1 Solutions
CONTEMP.MARKETING (LL) >CUSTOM<
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