CONTEMP.MARKETING (LL) >CUSTOM<
CONTEMP.MARKETING (LL) >CUSTOM<
18th Edition
ISBN: 9780357197295
Author: BOONE
Publisher: Cengage Learning
Question
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Chapter 1.2, Problem 1LO
Summary Introduction

To discuss: The variables of marketing mix.

Marketing mix is the combination of price, product, promotion and distribution.

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