CONTEMP.MARKETING (LL) >CUSTOM<
18th Edition
ISBN: 9780357197295
Author: BOONE
Publisher: Cengage Learning
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Chapter 1.2, Problem 1LO
Summary Introduction
To discuss: The variables of marketing mix.
Marketing mix is the combination of price, product, promotion and distribution.
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CONTEMP.MARKETING (LL) >CUSTOM<
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