M: Management
6th Edition
ISBN: 9781260485301
Author: BATEMAN, Thomas
Publisher: MCGRAW-HILL HIGHER EDUCATION
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Chapter 13, Problem 1DQ
Summary Introduction
Case summary:
Around half of Social media T and F’s users tells that these social platform are the significant source of news for them. Mainly, the firms, which has undertaken sustainability and CSR (Corporate Social Responsibility) are highly utilising social media and internet. This is because the stakeholders wants to know how the firm is working in its green value.
For the above case, many firms have developed a campaign to inform the green message to the public. Therefore, these firms are doing a good job by attracting the stakeholders and the customers.
To discuss: The reason for the firms to depend on social media instead of traditional media such as magazine stories and newspapers to develop its green efforts.
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