Bundle: Contemporary Marketing, Loose-Leaf Version, 17th + LMS Integrated MindTapV2.0 Contemporary Marketing, 1 term (6 months) Printed Access Card
17th Edition
ISBN: 9781337493819
Author: BOONE, Louis E., Kurtz, David L.
Publisher: Cengage Learning
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Question
Chapter 13, Problem 1ALR
Summary Introduction
To discuss: The 3 stages used by the marketers to measure brand loyalty.
Brand loyalty: The purchase of same brand for more number of times among the set of brand is known as brand loyalty.
Expert Solution & Answer
Explanation of Solution
The 3 stages used by the marketers to measure brand loyalty are as follows:
- • Brand recognition
- • Brand preference
- • Brand insistence
Brand recongnition: As customer becomes aware with the new products brand recognition occurs. The usage of product by customers, noticed in stores or seen in advertisments makes the product unknown to known product.
Brand preference: When the buyer prefer for the same brand because of his past experience with the product.
Brand insistence: It occurs when the customer reject alternatives and look extensively for the preferred merchandise.
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Chapter 13 Solutions
Bundle: Contemporary Marketing, Loose-Leaf Version, 17th + LMS Integrated MindTapV2.0 Contemporary Marketing, 1 term (6 months) Printed Access Card
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