EBK CORNERSTONES OF COST MANAGEMENT
EBK CORNERSTONES OF COST MANAGEMENT
3rd Edition
ISBN: 8220100474972
Author: MOWEN
Publisher: CENGAGE L
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Chapter 13, Problem 15E

In a balanced scorecard, a key strategic if-then statement is provided: if the number of defective units decreases, then market share will increase. Assume that the targeted reduction level of defective units was achieved but that the targeted market share increase was not achieved. Which statement best describes this outcome?

  1. a. The company has not successfully implemented its strategic plan.
  2. b. Single-loop feedback is needed.
  3. c. The hypothesized relationship is somehow invalid.
  4. d. Corrective action must be taken so that the strategy can be executed as intended.
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EBK CORNERSTONES OF COST MANAGEMENT

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