The process by which one person convince to other to change the opinion, belief, position or course of action by explanation, argument or pleading is known as persuasion. In elaboration likelihood model of persuasion, it is concluded that people either do not elaborate or they elaborate based on facts or messages by preferring to pay attention to surface characteristics of message.

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Answer 1

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Chapter 12.9, Problem 3PQ

Summary Introduction

The process by which one person convince to other to change the opinion, belief, position or course of action by explanation, argument or pleading is known as persuasion. In elaboration likelihood model of persuasion, it is concluded that people either do not elaborate or they elaborate based on facts or messages by preferring to pay attention to surface characteristics of message.

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Answer 2

Question

Chapter 12.9, Problem 3PQ

Summary Introduction

The process by which one person convince to other to change the opinion, belief, position or course of action by explanation, argument or pleading is known as persuasion. In elaboration likelihood model of persuasion, it is concluded that people either do not elaborate or they elaborate based on facts or messages by preferring to pay attention to surface characteristics of message.

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Answer 3

Question

Chapter 12.9, Problem 3PQ

Summary Introduction

The process by which one person convince to other to change the opinion, belief, position or course of action by explanation, argument or pleading is known as persuasion. In elaboration likelihood model of persuasion, it is concluded that people either do not elaborate or they elaborate based on facts or messages by preferring to pay attention to surface characteristics of message.

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Answer 4

Question

Chapter 12.9, Problem 3PQ

Summary Introduction

The process by which one person convince to other to change the opinion, belief, position or course of action by explanation, argument or pleading is known as persuasion. In elaboration likelihood model of persuasion, it is concluded that people either do not elaborate or they elaborate based on facts or messages by preferring to pay attention to surface characteristics of message.

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Answer 5

Chapter 12.9, Problem 3PQ

Summary Introduction

The process by which one person convince to other to change the opinion, belief, position or course of action by explanation, argument or pleading is known as persuasion. In elaboration likelihood model of persuasion, it is concluded that people either do not elaborate or they elaborate based on facts or messages by preferring to pay attention to surface characteristics of message.

Answer 6

Chapter 12.9, Problem 3PQ

Summary Introduction

The process by which one person convince to other to change the opinion, belief, position or course of action by explanation, argument or pleading is known as persuasion. In elaboration likelihood model of persuasion, it is concluded that people either do not elaborate or they elaborate based on facts or messages by preferring to pay attention to surface characteristics of message.

Answer 7

Chapter 12.9, Problem 3PQ

Summary Introduction

The process by which one person convince to other to change the opinion, belief, position or course of action by explanation, argument or pleading is known as persuasion. In elaboration likelihood model of persuasion, it is concluded that people either do not elaborate or they elaborate based on facts or messages by preferring to pay attention to surface characteristics of message.

Answer 8

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Answer 9

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Answer 11

Ch. 12.2 - Prob. 1TC Ch. 12.4 - Prob. 1PQ Ch. 12.4 - Prob. 2PQ Ch. 12.4 - Prob. 3PQ Ch. 12.4 - Prob. 4PQ Ch. 12.4 - Prob. 5PQ Ch. 12.6 - Prob. 1TC Ch. 12.9 - Prob. 1PQ Ch. 12.9 - Prob. 2PQ Ch. 12.9 - Prob. 3PQ

Solution Summary: The author explains the two types of processing hypothesis in the elaboration likelihood model of persuasion.

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