Ciccarelli: Psychology_5 (5th Edition)
Ciccarelli: Psychology_5 (5th Edition)
5th Edition
ISBN: 9780134477961
Author: Saundra K. Ciccarelli, J. Noland White
Publisher: PEARSON
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Chapter 12.4, Problem 4PQ
Summary Introduction

Marketing of products is related to psychological processes. The area of consumer psychology deals with how to get people to buy products that companies are selling. Compliance occurs when individual change their behavior as other person directs or asks them to change. There are number of techniques that people use to compliance of other which clearly depicts the relationship of compliance to the marketing world. These techniques include: foot in the door, door in the face, and lowball technique.

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