Psychology (paperback) (4th Edition)
Psychology (paperback) (4th Edition)
4th Edition
ISBN: 9780205973361
Author: Saundra K. Ciccarelli, J. Noland White
Publisher: PEARSON
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Chapter 12.7, Problem 2PQ
Summary Introduction

Introduction:

“Primacy effect” is an effect when a person tends to remember a person whom one has met based on physical appearance attributes. A person tends to remember the first impression of a person in terms of every contrary evidence and situation in life. It is a part of the social cognition, interaction process in life. It is a form of “social categorization” in life.

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