MindTap Introduction to Business for Pride/Hughes/Kapoor's Foundations of Business, 5th Edition, [Instant Access], 1 term (6 months)
MindTap Introduction to Business for Pride/Hughes/Kapoor's Foundations of Business, 5th Edition, [Instant Access], 1 term (6 months)
5th Edition
ISBN: 9781305511538
Author: William M. Pride; Robert J. Hughes; Jack R. Kapoor
Publisher: Cengage Learning US
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Chapter 12.5H, Problem 1CC
Summary Introduction

To determine: The major types of brands.

Introduction: A brand is a product, service, or idea that is freely recognized from different product, service, or ideas with the goal that it can be effectively conveyed and typically marketed.

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