Contemporary Marketing
18th Edition
ISBN: 9780357033777
Author: Louis E. Boone, David L. Kurtz
Publisher: Cengage Learning
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Chapter 12.4, Problem 1LO
Summary Introduction
To differentiate : The 4 satges of product life cycle.
A product life cycle defines the progress of a new product over a period of time. This concept includes 4 stages known as introduction, growth, maturity and decline.
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Contemporary Marketing
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