Introduction to Business
OER 2018 Edition
ISBN: 9781947172548
Author: OpenStax
Publisher: OpenStax College
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Textbook Question
Chapter 12.4, Problem 1CC
What is the goal of supply-chain management?
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Chapter 12 Solutions
Introduction to Business
Ch. 12.1 - List and define the marketing intermediaries that...Ch. 12.1 - Provide an example of a strategic channel allianceCh. 12.1 - How do channels reduce the number of transactions?Ch. 12.2 - Define wholesaling, and describe what wholesalers...Ch. 12.2 - Describe merchant wholesalers.Ch. 12.2 - Explain the different between agents and brokers.Ch. 12.3 - Describe at least five types of in-store retailing...Ch. 12.3 - What factors most influence a retail store's...Ch. 12.4 - What is the goal of supply-chain management?Ch. 12.4 - What does it mean for a supply chain to be...
Ch. 12.4 - What does distribution (place) differ for services...Ch. 12.5 - what is the objective of a promotional campaign?Ch. 12.5 - What is the promotional mix?Ch. 12.5 - What are the feature of an integrated marketing...Ch. 12.6 - How is technology impacting the way advertisers...Ch. 12.6 - What are the two main factors that should be...Ch. 12.7 - What are the advantages of personal selling?Ch. 12.7 - Explain the selling process.Ch. 12.8 - How does sales promotion differ from advertising?Ch. 12.8 - Describe several types of sales promotion.Ch. 12.9 - How does public relations differ from advertising?Ch. 12.9 - Describe several types of publicity.Ch. 12.10 - How are companies embracing social media as a way...Ch. 12.10 - What has been the effect of social media on...Ch. 12.11 - How can brick-and-mortar stores use technology to...Ch. 12.11 - What factors contribute to the internet's soaring...Ch. 12 - After working really hard to distinguish yourself,...Ch. 12 - Name some of the challenges marketers encounter...Ch. 12 - You work for an ad agency that has a Super Bowl...Ch. 12 - What types of companies could benefit from placing...
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- Lara Fredericks is interested in two mutually exclusive investments. Both investments cover the same time horizon of 5 years. The cost of the first investment is $9900, and Lara expects equal and consecutive year-end payments of $3400. The second investment promises equal and consecutive payments of $4100 with an initial outlay of $12500 required. The current required return on the first investment is 8.4 %, and the second carries a required return of 10.4 %.a. What is the net present value of the first investment?b. What is the net present value of the second investment?c. Being mutually exclusive, which investment should Lara choose? d. Which investment is relatively more risky? Explain.arrow_forwardRichard Gear Co. manufactures mountain bike tires. The tires sell for $75. The variable cost per tire is $40, and monthly fixed costs are $360,000. If the company is currently selling 18,000 tires monthly, what is the degree of operating leverage?arrow_forwardAt the beginning of the year, managers at Kronos Corp. estimated $740,000 in manufacturing overhead, 60,000 direct labor hours, and 80,000 machine hours. Actual manufacturing costs at the end of the year were $488,000 in manufacturing overhead. During the year, 35,000 direct labor hours and 67,000 machine hours were incurred. If overhead is applied based on direct labor hours, how much overhead was applied during the year?arrow_forward
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