OER 2018 Edition

ISBN: 9781947172548

Author: OpenStax

Publisher: OpenStax College

Concept explainers

Advertising includes communicating with people regarding a product or any service or an idea to sell or promote them. Advertising attracts the consumer towards a specific brand or to a product of a brand which enables them to buy products from that compa…

Primary Demand Advertising

This topic is significant in the professional exams for both undergraduate and graduate courses, especially for

Textbook Question

Chapter 12.10, Problem 2CC

What has been the effect of social media on traditional advertising?

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Chapter 12.10, Problem 1CC

Chapter 12.11, Problem 1CC

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If a article discusses Dysonâ€™s decision to terminate its business relationship with Malaysian supplier ATA IMS Berhad due to concerns over labor practices. Key points include: 1. Termination of Contracts â€“ Dyson, which contributed nearly 80% of ATAâ€™s revenue, ended all three contracts (tooling, goods & services, and contract manufacturing) after an audit revealed labor violations. ATAâ€™s stock value dropped significantly following the news. 2. Labor Violations & Investigations â€“ Allegations included excessive overtime, debt bondage through recruitment fees, forced labor, and mistreatment of workers, including reports of a former worker being taken to the police station and beaten. U.S. authorities were also investigating ATA, reflecting broader concerns over forced labor in Malaysia. 3. Impact & Reactions â€“ The termination affects thousands of workers, most of whom are migrant laborers. Activists called for Dyson to take responsibility for worker remediation. The…

Chapter 12 Solutions

Introduction to Business

Ch. 12.1 - List and define the marketing intermediaries that...Ch. 12.1 - Provide an example of a strategic channel alliance Ch. 12.1 - How do channels reduce the number of transactions?Ch. 12.2 - Define wholesaling, and describe what wholesalers...Ch. 12.2 - Describe merchant wholesalers.Ch. 12.2 - Explain the different between agents and brokers.Ch. 12.3 - Describe at least five types of in-store retailing...Ch. 12.3 - What factors most influence a retail store's...Ch. 12.4 - What is the goal of supply-chain management?Ch. 12.4 - What does it mean for a supply chain to be...

Ch. 12.4 - What does distribution (place) differ for services...Ch. 12.5 - what is the objective of a promotional campaign?Ch. 12.5 - What is the promotional mix?Ch. 12.5 - What are the feature of an integrated marketing...Ch. 12.6 - How is technology impacting the way advertisers...Ch. 12.6 - What are the two main factors that should be...Ch. 12.7 - What are the advantages of personal selling?Ch. 12.7 - Explain the selling process.Ch. 12.8 - How does sales promotion differ from advertising?Ch. 12.8 - Describe several types of sales promotion.Ch. 12.9 - How does public relations differ from advertising?Ch. 12.9 - Describe several types of publicity.Ch. 12.10 - How are companies embracing social media as a way...Ch. 12.10 - What has been the effect of social media on...Ch. 12.11 - How can brick-and-mortar stores use technology to...Ch. 12.11 - What factors contribute to the internet's soaring...Ch. 12 - After working really hard to distinguish yourself,...Ch. 12 - Name some of the challenges marketers encounter...Ch. 12 - You work for an ad agency that has a Super Bowl...Ch. 12 - What types of companies could benefit from placing...

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