Introduction to Business
OER 2018 Edition
ISBN: 9781947172548
Author: OpenStax
Publisher: OpenStax College
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Textbook Question
Chapter 12.10, Problem 2CC
What has been the effect of social media on traditional advertising?
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Chapter 12 Solutions
Introduction to Business
Ch. 12.1 - List and define the marketing intermediaries that...Ch. 12.1 - Provide an example of a strategic channel allianceCh. 12.1 - How do channels reduce the number of transactions?Ch. 12.2 - Define wholesaling, and describe what wholesalers...Ch. 12.2 - Describe merchant wholesalers.Ch. 12.2 - Explain the different between agents and brokers.Ch. 12.3 - Describe at least five types of in-store retailing...Ch. 12.3 - What factors most influence a retail store's...Ch. 12.4 - What is the goal of supply-chain management?Ch. 12.4 - What does it mean for a supply chain to be...
Ch. 12.4 - What does distribution (place) differ for services...Ch. 12.5 - what is the objective of a promotional campaign?Ch. 12.5 - What is the promotional mix?Ch. 12.5 - What are the feature of an integrated marketing...Ch. 12.6 - How is technology impacting the way advertisers...Ch. 12.6 - What are the two main factors that should be...Ch. 12.7 - What are the advantages of personal selling?Ch. 12.7 - Explain the selling process.Ch. 12.8 - How does sales promotion differ from advertising?Ch. 12.8 - Describe several types of sales promotion.Ch. 12.9 - How does public relations differ from advertising?Ch. 12.9 - Describe several types of publicity.Ch. 12.10 - How are companies embracing social media as a way...Ch. 12.10 - What has been the effect of social media on...Ch. 12.11 - How can brick-and-mortar stores use technology to...Ch. 12.11 - What factors contribute to the internet's soaring...Ch. 12 - After working really hard to distinguish yourself,...Ch. 12 - Name some of the challenges marketers encounter...Ch. 12 - You work for an ad agency that has a Super Bowl...Ch. 12 - What types of companies could benefit from placing...
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- Lightman Mossington Ltd (“the Company”) was incorporated with Model Articles.Which of the following are members of the Company? Provide simple reasons for your answers does not need to be long i) Virat, who on incorporation of the Company, subscribed to the memorandum for 1 ordinary £1 share. The Company’s statutory books including the Register of Members have not yet been written up ii)Emma and Edith who are the Executors of Josephine (deceased) who owned 100 ordinary £1 shares in the Company.(2 marks) iii) fazia, who has agreed to transfer her shareholding in the Company to her granddaughter, kaynar. She has executed a stock transfer form and sent it to the Company with his share certificates but has not had any response. (2 marks) iiii) jacob, who owns 250 ordinary £1 shares in the Company. He has been declared bankrupt and Ian has been appointed his trustee in bankruptcy. (2 marks)arrow_forwardAbcarrow_forwardAbcarrow_forward
- What is the return on equity????arrow_forwardWhat is return on equityarrow_forwardLightman Mossington Ltd (“the Company”) was incorporated with Model Articles.Which of the following are members of the Company? Provide simple reasons for your answers. 2 marks each only short answers neededa) Emma and Edith who are the Executors of Josephine (deceased) who owned 100 ordinary £1 shares in the Company.b) Fazia, who has agreed to transfer her shareholding in the Company to her granddaughter,Kaynat. She has executed a stock transfer form and sent it to the Company with his share certificates but has not had any response. c) Jacob, who owns 250 ordinary £1 shares in the Company. He has been declared bankrupt and Ian has been appointed his trustee in bankruptcy.arrow_forward
- Ansarrow_forwardNonearrow_forwardIn order to determine whether a charge is fixed or floating it is necessary to conduct a two-stage enquiry .... At the first stage of the process the court must construe the relevant instrument of charge in order to ascertain the nature of the rights and obligations which the parties intended to grant each other in respect of the charged assets. At the second stage, after these rights and obligations have been ascertained, the court must embark on the second stage of the process, which is one of categorisation ....” Re Avanti Communications Ltd [2023] EWHC 940 (Ch) at [26-27] per Edwin Johnson J Considering the above statement, critically analyse the difference between a fixed and a floating charge and explain the importance of the distinctionarrow_forward
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