OER 2018 Edition

ISBN: 9781947172548

Author: OpenStax

Publisher: OpenStax College

Concept explainers

Before we can answer this question, let us understand what a system is? A system is a set of objects placed together to complete a specific task. When stimulated by a machine with an input, a particular response is obtained.

PID Controller

PID (Proportional Integrator Derivative) the controller is an instrument used to regulate the temperature, pressure, flow, speed, and other process parameters in the industry. It uses a closed-loop feedback system to regulate control parameters to achiev…

Textbook Question

Chapter 12.2, Problem 2CC

Describe merchant wholesalers.

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Chapter 12.2, Problem 1CC

Chapter 12.2, Problem 3CC

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Using the information provided and Identify Converse as a brand, mention the products regularly used, and analyze their marketing strategy in a general sense. comprehend and examine the brand's use of social media, focusing on how this has been advantageous in achieving positive results and fostering user loyalty over time. Also, consider other communication channels and social media platforms besides Instagram that Converse employs to establish its market presence. Also, answering these questions How does the brand use social media for different promotions you have found? How does the brand attract customers What kind of customer service does the brand offer on it’s social media platforms? How could social media be used for research and sales purposes? How does the brands online presence function, and how can it be integrated with traditional marketing? demonstrate a deep and critical understanding of Converse's digital marketing strategy on social media, evaluating its…

Chapter 12 Solutions

Introduction to Business

Ch. 12.1 - List and define the marketing intermediaries that...Ch. 12.1 - Provide an example of a strategic channel alliance Ch. 12.1 - How do channels reduce the number of transactions?Ch. 12.2 - Define wholesaling, and describe what wholesalers...Ch. 12.2 - Describe merchant wholesalers.Ch. 12.2 - Explain the different between agents and brokers.Ch. 12.3 - Describe at least five types of in-store retailing...Ch. 12.3 - What factors most influence a retail store's...Ch. 12.4 - What is the goal of supply-chain management?Ch. 12.4 - What does it mean for a supply chain to be...

Ch. 12.4 - What does distribution (place) differ for services...Ch. 12.5 - what is the objective of a promotional campaign?Ch. 12.5 - What is the promotional mix?Ch. 12.5 - What are the feature of an integrated marketing...Ch. 12.6 - How is technology impacting the way advertisers...Ch. 12.6 - What are the two main factors that should be...Ch. 12.7 - What are the advantages of personal selling?Ch. 12.7 - Explain the selling process.Ch. 12.8 - How does sales promotion differ from advertising?Ch. 12.8 - Describe several types of sales promotion.Ch. 12.9 - How does public relations differ from advertising?Ch. 12.9 - Describe several types of publicity.Ch. 12.10 - How are companies embracing social media as a way...Ch. 12.10 - What has been the effect of social media on...Ch. 12.11 - How can brick-and-mortar stores use technology to...Ch. 12.11 - What factors contribute to the internet's soaring...Ch. 12 - After working really hard to distinguish yourself,...Ch. 12 - Name some of the challenges marketers encounter...Ch. 12 - You work for an ad agency that has a Super Bowl...Ch. 12 - What types of companies could benefit from placing...

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