Chapter 12.3, Problem 3LO

Summary Introduction

To distinguish:

Explicit and implicit attitudes.

Introduction:

Social psychology is a wide branch that deals with how the feelings and thoughts of one person are affected by another. Attitudes are central to social psychology. Generally, people have opinions about everything. Their evaluations of events, objects or ideas is referred to as attitude. The attitude of a person influences the way in which he evaluates and interacts with other people. The formation of attitudes occur through direct experience as the information received in this route will lead to beliefs. Negative attitudes are generally formed much earlier that positive attitudes.