M Marketing
6th Edition
ISBN: 9781259924033
Author: Levy Grewal
Publisher: Mcgraw-Hill
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Chapter 12.3, Problem 2PC
Summary Introduction
To determine: The sources for the idea to develop a new product.
Introduction: Idea for the development of a new product requires consideration of several sources that help in the production process of a new product which consists of all the sources or the inputs that are required for the production process of a product launch in the market.
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