Management Information Systems: Managing the Digital Firm (15th Edition)
Management Information Systems: Managing the Digital Firm (15th Edition)
15th Edition
ISBN: 9780134639710
Author: Kenneth C. Laudon, Jane P. Laudon
Publisher: PEARSON
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Chapter 12.3, Problem 2.4CQ

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Value of a good decision to Starbucks

  • Starbucks uses a market planning and store development application called Atlas which is a leading vendor of Geographic Information System (GIS) and location analytics system.
  • This software analyzes massive amount of location based data for determining the best place to open Starbucks stores.
  • The software handles workflow, analysis and store performance...

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Chapter 12 Solutions

Management Information Systems: Managing the Digital Firm (15th Edition)

Ch. 12.3 - Prob. 1.1CQCh. 12.3 - Prob. 1.2CQCh. 12.3 - Prob. 1.3CQCh. 12.3 - Prob. 1.4CQCh. 12.3 - Prob. 2.1CQCh. 12.3 - Prob. 2.2CQCh. 12.3 - Prob. 2.3CQCh. 12.3 - Prob. 2.4CQCh. 12 - Prob. 1RQCh. 12 - Prob. 2RQ
Ch. 12 - Prob. 4RQCh. 12 - Prob. 5DQCh. 12 - Prob. 6DQCh. 12 - Prob. 7DQCh. 12 - Prob. 8HMPCh. 12 - Prob. 9HMPCh. 12 - Prob. 13CSQCh. 12 - Prob. 14CSQCh. 12 - Prob. 15CSQCh. 12 - Prob. 16CSQCh. 12 - Prob. 17CSQCh. 12 - Prob. 17MLMCh. 12 - Prob. 18MLM
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