Management Information Systems: Managing the Digital Firm (15th Edition)
15th Edition
ISBN: 9780134639710
Author: Kenneth C. Laudon, Jane P. Laudon
Publisher: PEARSON
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Chapter 12.3, Problem 2.3CQ
Explanation of Solution
Starbucks decision about store location
- Since many stores were closed, it helped to convince Starbuck senior management for the need of a data-driven, disciplined approach for store opening decisions...
Explanation of Solution
Management factors
- Management does not want the company to grow for the sake of growing and looks more carefully at the individual prospects of the newly opened store.
- It never assumes that they can be succeeded just because stores are open.
- Management does not want to repeat when the company had to close hundreds of stores which should never have been opened in the first place.
Organization factors
- Starbucks strategy focused on accelerating the growth of US business when majority of Starbucks stores were closed...
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Management Information Systems: Managing the Digital Firm (15th Edition)
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