M: Marketing
5th Edition
ISBN: 9781259446290
Author: Dhruv Grewal Professor, Michael Levy
Publisher: McGraw-Hill Education
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Chapter 12.2, Problem 1CY
Summary Introduction
To determine: The five groups on the diffusion of the innovation curve.
Introduction: Innovation is creation of a newer kind of already marketed products with new ideas for the goods and services produced in an economy in a given period of time.
Innovation diffusion curve is a curve that depicts the number of customers that use the innovated good in an economy in a given period of time that first increases and then tends to decrease due to which the diffusion curve is a bell-shaped curve.
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Chapter 12 Solutions
M: Marketing
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