Chapter 12.2, Problem 12.3.1ITA

Explanation of Solution

Cardlytics:

Cardytics is a company that provides a data driven advertising for merchants by collecting data from credit card and debit card transactions of various customers.

Some of the advantages of Cardlytics for the customers are:

• In websites and mobiles of banks, cardlytics provide one million ads per month to the customers.
• In order to provide relative advertisements of financial institutions, the customer’s behavior is tracked and understood...