Introduction to Business
OER 2018 Edition
ISBN: 9781947172548
Author: OpenStax
Publisher: OpenStax College
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Textbook Question
Chapter 12.11, Problem 1CC
How can brick-and-mortar stores use technology to compete with online giants such as Amazon?
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Chapter 12 Solutions
Introduction to Business
Ch. 12.1 - List and define the marketing intermediaries that...Ch. 12.1 - Provide an example of a strategic channel allianceCh. 12.1 - How do channels reduce the number of transactions?Ch. 12.2 - Define wholesaling, and describe what wholesalers...Ch. 12.2 - Describe merchant wholesalers.Ch. 12.2 - Explain the different between agents and brokers.Ch. 12.3 - Describe at least five types of in-store retailing...Ch. 12.3 - What factors most influence a retail store's...Ch. 12.4 - What is the goal of supply-chain management?Ch. 12.4 - What does it mean for a supply chain to be...
Ch. 12.4 - What does distribution (place) differ for services...Ch. 12.5 - what is the objective of a promotional campaign?Ch. 12.5 - What is the promotional mix?Ch. 12.5 - What are the feature of an integrated marketing...Ch. 12.6 - How is technology impacting the way advertisers...Ch. 12.6 - What are the two main factors that should be...Ch. 12.7 - What are the advantages of personal selling?Ch. 12.7 - Explain the selling process.Ch. 12.8 - How does sales promotion differ from advertising?Ch. 12.8 - Describe several types of sales promotion.Ch. 12.9 - How does public relations differ from advertising?Ch. 12.9 - Describe several types of publicity.Ch. 12.10 - How are companies embracing social media as a way...Ch. 12.10 - What has been the effect of social media on...Ch. 12.11 - How can brick-and-mortar stores use technology to...Ch. 12.11 - What factors contribute to the internet's soaring...Ch. 12 - After working really hard to distinguish yourself,...Ch. 12 - Name some of the challenges marketers encounter...Ch. 12 - You work for an ad agency that has a Super Bowl...Ch. 12 - What types of companies could benefit from placing...
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Similar questions
- What changes have occurred in business as a result of technology? What changes have occurred in e-commerce as a result of technology?arrow_forwardWhat is the concepts of E-commerce?arrow_forwardWith regards to the banking, retail, airline, or parcel delivery industries, which three firms are you engaged in business with? In what ways does information technology (IT) actively involve, educate, or deliver a unique customer experience? To what extent does digital technology demonstrate efficacy in customer retention?arrow_forward
- Just what four forms of technology allow for the existence of e-commerce?arrow_forwardWhat are two advantages of mobile-based and voice-based e-commerce?arrow_forwardAnswer the following: How has e-commerce changed over the years? Do you prepare shopping in online or in-person? Why? What are some challenges that businesses face when operating online?arrow_forward
- Will e-commerce eventually replace traditional brick-and-mortar retailing? Why or why not? Illustrate your answer with an example.Can you write a long answer please?arrow_forwardDescribe how the confluence of computers, telecommunications, and media has led to the creation and continued development of innovative technologies and applications such as Amazon.arrow_forwardWhat is website outsourcing, and why do businesses consider outsourcing their web development and maintenance?arrow_forward
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