MARKETING 2018
19th Edition
ISBN: 9780357033753
Author: Pride
Publisher: CENGAGE L
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One major ethical issue global retailers face when expanding into markets like China and India is the risk of worker exploitation. Many retailers outsource production to factories in these regions because of lower costs, but those savings often come at the expense of labor rights. Long hours, unsafe conditions, and poverty wages are still common, especially when oversight is weak (Locke, 2013).
Companies often claim ethical standards but turn a blind eye to what happens deeper in their supply chains. This disconnect damages credibility and harms real people. Ethical branding should not stop at borders. If a brand markets fairness or sustainability, it must apply those values globally or risk being seen as performative (Crane et al., 2019).
Elizabeth Corp. sold 3,800 units of its product at a price of $92.25 per unit. The total variable cost per unit is $63, consisting of $41.50 in variable production cost and $21.50 in variable selling and administrative cost. Compute the manufacturing margin for the company under variable costing. a. $192,850 b. $94,960 c. $196,140 d. $333,900 e. ($139,180)
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Home Depot
Who is the company’s target market?
What type of competitive advantages do they hold if any?
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- Go to the following link: Forbes TOP companies with the Best CSR reputations. https://www.forbes.com/sites/vickyvalet/2018/10/11/the-worlds-most-reputable-companies-for-corporate-responsibility-2018/#480e6d813371 Be prepare to share your findings in class. Please write your answers in complete sentences. Choose an organization with best CSR Visit the organizations website and copy link to their website below Does the company have a societal marketing orientation, or is it a company that is known solely for their corporate giving? Explain. How is this company practicing CSR? Provide examples Discuss how customers would know this company is a socially responsible company by looking at their website. Please provide examples of your findings below.arrow_forward1. Explain the role of social media in communication? 2. What are the three types of communication thru social media? 3. Provide a picture demonstrating one type of social media communication for an organization of your choicearrow_forwardFind a commercial of your choice on YouTube. www.youtube.com (Make sure it is appropriate). Tell me about the target market of your organizations marketing mix. Copy the video link here: Who is the organization? What is the product or service? Who is the specific demographic for your target market? List all and give me a brief explanation how you came to your conclusion. Example: Teens? Generation x? Y? Baby boomers? Who? Are there any social factors that influence the specific market? Are there any ethnic factors? Are there any economic factors? Are there any political and legal factors? Example: FDA regulations?arrow_forward
- Almost since the foundation of the Girl Scouts of the United States of America in 1912, cookie sales have played a major role in supporting the Girl Scouts organization at the council and troop levels. By now, cookie sales have grown into a major moneymaking operation, bringing in over $714 million per year. Recent years, however, have seen cookie sales lagging with nearly six years of year over-year declines of about 1 percent each until the trend reversed last year. The recent economic downturn hasn’t helped matters either. After a restructuring of its operations in 2004, the Girl Scouts have made several changes to the program that they hope will help spark sales and create cost-saving opportunities. This year, Girl Scout troops will be selling cookie boxes at $4 even, up from the $3.50 price tag mandated in 2006. Before that, local councils were allowed to set their own prices, resulting in price wars as some troops attempted to undercut each other to increase sales. Portions on…arrow_forwardRae, M., (2021). Building ethical supply chains: The case of H&M in China. In SAGE Business Cases.Links to an external site. SAGE Publications, Ltd. create a 2–4-minute word document to video record discussing the details for the assignment noted below. Be creative and use effective communication skills. Post the references used as a separate Word document. Make sure you structure your video in the following manner: Introduction Provide a brief case summary Situation Describe the details of the situation, making sure to include information on who, what, why, when, and how. You need to bridge the gap between one’s knowledge and the ability to form a hypothesis. Problems - Identify and provide a thorough explanation of the perceived and underlying problems, as well as the potential long-term effects. Alternatives - Discuss alternatives or strategies that the company could implement. Include more than one alternative, detailing the advantages/disadvantages of each and…arrow_forwardPart 2 of your Marketing Plan Sections 1-5 of your Portfolio Project were completed in Module 2's Portfolio Milestone 1. This is the second part of the marketing plan Portfolio Project that will be submitted in Module 7. Here you will complete the strategic analysis of Vietnam and the AI-powered smart standing desk. You will explore the external and internal environment where the organization would operate and determine the option entry mode into this market. Part two of your plan should include all of the following areas: Local and Global Competitors Identify existing local companies that you will be competing against How are they positioned? Identify if other global companies are present in this market How are they positioned? Do you feel that you need to adapt your positioning to this market in order to compete directly against them? Situation Analysis Now that you have acquainted yourself with the international market you considering expanding to, it is time to conduct an…arrow_forward
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