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10th Edition
ISBN: 9781337605656
Author: CROSS
Publisher: CENGAGE L
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Chapter 12, Problem 8BCP
Summary Introduction
Case summary: Person A hired a guide for a rafting trip through a company LLC. She has signed a document which claims to release LLC from all the liabilities of the trip. The raft overturned into the river and unfortunately, person A died in that accident. Her son filed a case of negligence against the company, LLC.
To find: The arguments in support and against the document signed by person A.
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Sub. General accounting
Imagine you have the sole marketing rights to a new herbal shampoo that you developed from local herbs and plants that are indigenous to your country. This shampoo can stop hair loss and promote hair growth for those who have suffered hair loss. You have branded it Nasure® Shampoo, and given your limited capital, you plan to sell your product exclusively over the Internet and support it by advertising and infomercials on late-night television. You have also planned some social media marketing, plus you are also hoping to obtain free publicity in men's fashion magazines. You plan to sell the product in a 400-gram bottle for $599 plus $9.99 shipping and handling. This price is considered premium to that of competing products, but you justify this based on the unique properties of the shampoo
Using the information provided, identify each element of your marketing mix. (NB, you are NOT required to define marketing mix, but to list the marketing mix elements of the company).
Identity the…
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