Exploring Microeconomics
Exploring Microeconomics
8th Edition
ISBN: 9781544339443
Author: Sexton, Robert L.
Publisher: Sage Publications, Inc., Corwin, Cq Press,
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Chapter 12, Problem 7P
To determine

(a)

P = MC, under perfect competition in the long run.

To determine

(b)

P = ATC, under perfect competition in the long run.

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Can excess profit be earned in perfectly competitive markets in the long run. Explain.
Juan makes dining room chairs in a perfectly competitive industry. He is looking for economic advice and tells you the following data about his business. (Assume cost curves have their standard shapes.) Total revenue is $120,000, Total fixed costs are $100,000 Total variable costs are $110,000 Marginal cost is $200/unit Quantity produced is 600 units What will you suggest to Juan? A: Shut down immediately B: Do not shut down and increase production C: Do not shut down but decrease production D: Do not shut down and do not change the current production level.
Explain why a firm carries on production in short run even if it makes negative profit. Use well labeled diagrams to support your explanation.
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