EBK BUSN
11th Edition
ISBN: 8220106798461
Author: Kelly
Publisher: YUZU
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Chapter 12, Problem 6LO
Summary Introduction
To discuss: The promotional mix and various promotional tools.
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List at least one way of creating a prospect list. What are the pros and cons of this method?
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Background information: There is a wide range of franchises. A typical process for choosing a franchise might include the following steps: Get general information on the franchise and on the firm by requesting a packet from the franchisor. Investigate the Uniform Franchise Offering Circular. This is a document required from all franchisors. It should have information on:
The history of the franchise, its officers, and directors
A list of all costs and fees
The obligations of all parties
A list of relevant litigation
The success rate of units in the system
Audited financial statements
A list of existing franchisees
A copy of actual franchise agreement
Call and visit existing franchisees other than those suggested by the franchisor to see what their experience is.
Examine the nature of supports given:
Training programs
Opening support
Marketing programs
Relations between franchisor/franchisee
Actual level of investment
Chosen Franchise: The UPS Store
What…
St. Lucia, a small island developing country, the service sector has been dominated by four companies: LightingPros Ltd., Island Solutions Inc., Real Services Co., and Entertainment Enterprises. Each company offers similar services, including event planning, catering, transportation, equipment rental, and audio-visual production. At present clients engage different companies for specific services, creating a balanced distribution of business across the market. However, recent shifts in client preferences have disrupted this equilibrium. Clients now prefer the convenience and efficiency of working with a single provider that can offer a comprehensive package of services. This has led to a significant decline in business for some companies that are unable to offer the full suite of services on their own. Some of the challenges faced by the companies include limited-service offerings, client convenience where clients prefer working with a single vendor to simplify communication, reduce…
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- 4. Based on the data provided in Table 2.5, what is the flow rate of callers from 8:00 a.m. to 8:20 a.m.? TABLE 2.5 Time Stamps of the Eight Callers Who Called from 8:00 a.m. to 8:20 a.m. to the Reservation Desk of a Ferry Service Caller Time In Time Out 1 8:01 8:05 2 3 4 5 6 8:02 8:07 8:06 8:08 8:09 8:12 8:10 8:15 8:12 8:20 7 8:16 8:19 8 8:17 8:19 5. Based on the data provided in Table 2.5, what is the flow time of callers from 8:00 a.m. to 8:20 a.m.? 6. Based on the data provided in Table 2.6, what is the flow rate of customers from 9:00 a.m. to 10:00 a.m.? TABLE 2.6 Time Stamps of 10 Customers Who Visited a Local Bank Branch from 9:00 a.m. to 10:00 a.m. Customer 1 2 3 4 5 6 7 8 9 10 Time In Time Out 9:01 9:07 9:06 9:21 9:08 9:20 9:14 9:19 9:20 9:28 9:26 9:33 9:31 9:39 9:40 9:46 9:44 9:59 9:53 9:57 7. Based on the data provided in Table 2.6, what is the flow time of customers from 9:00 a.m. to 10:00 a.m.?arrow_forwardQS 15-18 (Algo) Computing and recording over- or underapplied overhead LO P4 A company applies overhead at a rate of 170% of direct labor cost. Actual overhead cost for the current period is $1,081,900, and direct labor cost is $627,000. 1. Compute the under- or overapplied overhead. 2. Prepare the journal entry to close over- or underapplied overhead to Cost of Goods Sold. Complete this question by entering your answers in the tabs below. Required 1 Required 2 Compute the under- or overapplied overhead.arrow_forwardThe Oaks Academy highly values diversity and actively seeks it in its student body, faculty, and staff. How have your experiences equipped you to succeed in a diverse learning community?arrow_forward
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