Bundle: Busn, 10th + Busn Online, 1 Term (6 Months) Printed Access Card + Mikesbikes-intro Simulation, 1 Term (6 Months) Printed Access Card
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ISBN: 9780357004197
Author: Marcella Kelly, Chuck Williams
Publisher: Cengage Learning
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Chapter 12, Problem 4LO
Summary Introduction
To discuss: Promotion and integrated marketing communication.
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