Bundle: Busn, 10th + Busn Online, 1 Term (6 Months) Printed Access Card + Mikesbikes-intro Simulation, 1 Term (6 Months) Printed Access Card
10th Edition
ISBN: 9780357004197
Author: Marcella Kelly, Chuck Williams
Publisher: Cengage Learning
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Chapter 12, Problem 2LO
Summary Introduction
To discuss: The product differentiation and the key elements of product planning.
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