Pearson eText for Basic Business Statistics -- Instant Access (Pearson+)
14th Edition
ISBN: 9780137400119
Author: MARK BERENSON, David Levine
Publisher: PEARSON+
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Textbook Question
Chapter 12, Problem 48PS
An advertising agency has been hired by a manufacturer of pens of develop an advertising campaign for the upcoming holiday season. To prepare for this project, the research director decided to initiate a study to the effect of advertising on product perception. An experiment is designed to compare five different advertisements. Advertisement A greatly undersells the pen’s characteristics. Advertisement B slightly undersells the pen’s characteristics. Advertisement oversells the pen’s characteristics.
Advertisement D greatly oversells the pen’s characteristics. Advertisement E Attempts to correctly state the pen’s characteristics.
A sample of 30 adult respondents, taken from a larger focus group, is randomly assigned to the five advertisements (so that there are six respondents to each). After reading the advertisement and developing a sense of product expectation, all respondents unknowingly receive the same pen to evaluate. The respondents are permitted to test the pen and the plausibility of the advertising copy. The respondents are then asked to rate the pen from 1 to 7 on the product characteristic scales of appearance, durability, and writing performance. The combined scores of three rating (appearance, durability, and writing performance) for the 30 respondents are stored in Pen. These data are:
a. At the 0.05 level of significance, is there evidence of a difference in the
b. Compare the results of (a) with those of Problem 11.10 (a) on page 413.
c. Which test is more appropriate for these data: the Kruskal-Wallis rank test or one-way ANPOVA F test? Explain.
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Examine the Variables: Carefully review and note the names of all variables in the dataset. Examples of these variables include:
Mileage (mpg)
Number of Cylinders (cyl)
Displacement (disp)
Horsepower (hp)
Research: Google to understand these variables.
Statistical Analysis: Select mpg variable, and perform the following statistical tests. Once you are done with these tests using mpg variable, repeat the same with hp
Mean
Median
First Quartile (Q1)
Second Quartile (Q2)
Third Quartile (Q3)
Fourth Quartile (Q4)
10th Percentile
70th Percentile
Skewness
Kurtosis
Document Your Results:
In RStudio: Before running each statistical test, provide a heading in the format shown at the bottom. “# Mean of mileage – Your name’s command”
In Microsoft Word: Once you've completed all tests, take a screenshot of your results in RStudio and paste it into a Microsoft Word document. Make sure that snapshots are very clear. You will need multiple snapshots. Also transfer these results to the…
Examine the Variables: Carefully review and note the names of all variables in the dataset. Examples of these variables include:
Mileage (mpg)
Number of Cylinders (cyl)
Displacement (disp)
Horsepower (hp)
Research: Google to understand these variables.
Statistical Analysis: Select mpg variable, and perform the following statistical tests. Once you are done with these tests using mpg variable, repeat the same with hp
Mean
Median
First Quartile (Q1)
Second Quartile (Q2)
Third Quartile (Q3)
Fourth Quartile (Q4)
10th Percentile
70th Percentile
Skewness
Kurtosis
Document Your Results:
In RStudio: Before running each statistical test, provide a heading in the format shown at the bottom. “# Mean of mileage – Your name’s command”
In Microsoft Word: Once you've completed all tests, take a screenshot of your results in RStudio and paste it into a Microsoft Word document. Make sure that snapshots are very clear. You will need multiple snapshots. Also transfer these results to the…
Chapter 12 Solutions
Pearson eText for Basic Business Statistics -- Instant Access (Pearson+)
Ch. 12 - Determine the critical value of 2 with 1 degree of...Ch. 12 - Determine the critical value of 2 with 1 degree of...Ch. 12 - Use the following contingency table: a. Compute...Ch. 12 - Use the following contingency table: a. Compare...Ch. 12 - An lpsos poll asked 1,004 adults “If purchasing...Ch. 12 - Prob. 6PSCh. 12 - Prob. 7PSCh. 12 - The Society for Human Resource Management (SHRM)...Ch. 12 - What Social media tools do marketers commonly use?...Ch. 12 - Docs co-browsing have positive effects on the...
Ch. 12 - Consider a contingency table, with two rows and...Ch. 12 - Use the following contingency table: a. Compute...Ch. 12 - Use the following contingency table: a. Compute...Ch. 12 - How common are financial cost or contractual...Ch. 12 - Business sensor technology provides a way for...Ch. 12 - Prob. 16PSCh. 12 - Repeat (a) and (b) of Problem 12.16, assuming that...Ch. 12 - Prob. 18PSCh. 12 - The MSCI 2016 Survey of Women of Boards Survey...Ch. 12 - Prob. 20PSCh. 12 - Prob. 21PSCh. 12 - Prob. 22PSCh. 12 - A Gallup survey across generations of workers...Ch. 12 - How often do Facebook users post? A study by the...Ch. 12 - What makes sales leaders tick? Mercuri...Ch. 12 - PwC takes a closer look at what CEOs are looking...Ch. 12 - Using Table E.6, determine the lower-and...Ch. 12 - Using Table E.6, determine the lower-tail critical...Ch. 12 - Prob. 29PSCh. 12 - Prob. 30PSCh. 12 - Prob. 31PSCh. 12 - Prob. 32PSCh. 12 - From Problem 12.32 , at the 0.05 level of...Ch. 12 - In Problems 12.32 and 12.33, what is your...Ch. 12 - A vice president for marketing recruits 20 college...Ch. 12 - Prob. 36PSCh. 12 - Is there a difference in the satisfaction rating...Ch. 12 - The management of a hotel has the business...Ch. 12 - Prob. 39PSCh. 12 - Brand valuations are critical to CEOs, financial...Ch. 12 - A bank with a branch located in a commercial...Ch. 12 - Prob. 42PSCh. 12 - Prob. 43PSCh. 12 - Prob. 44PSCh. 12 - A pet food company has the business objective of...Ch. 12 - A hospital conducted a study of the waiting time...Ch. 12 - Prob. 47PSCh. 12 - An advertising agency has been hired by a...Ch. 12 - Prob. 49PSCh. 12 - The more costly and time consuming it is to export...Ch. 12 - Prob. 51PSCh. 12 - Prob. 52PSCh. 12 - Prob. 53PSCh. 12 - Prob. 54PSCh. 12 - Prob. 55PSCh. 12 - Prob. 56PSCh. 12 - Prob. 57PSCh. 12 - Prob. 58PSCh. 12 - Prob. 59PS
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- Examine the Variables: Carefully review and note the names of all variables in the dataset. Examples of these variables include: Mileage (mpg) Number of Cylinders (cyl) Displacement (disp) Horsepower (hp) Research: Google to understand these variables. Statistical Analysis: Select mpg variable, and perform the following statistical tests. Once you are done with these tests using mpg variable, repeat the same with hp Mean Median First Quartile (Q1) Second Quartile (Q2) Third Quartile (Q3) Fourth Quartile (Q4) 10th Percentile 70th Percentile Skewness Kurtosis Document Your Results: In RStudio: Before running each statistical test, provide a heading in the format shown at the bottom. “# Mean of mileage – Your name’s command” In Microsoft Word: Once you've completed all tests, take a screenshot of your results in RStudio and paste it into a Microsoft Word document. Make sure that snapshots are very clear. You will need multiple snapshots. Also transfer these results to the…arrow_forward2 (VaR and ES) Suppose X1 are independent. Prove that ~ Unif[-0.5, 0.5] and X2 VaRa (X1X2) < VaRa(X1) + VaRa (X2). ~ Unif[-0.5, 0.5]arrow_forward8 (Correlation and Diversification) Assume we have two stocks, A and B, show that a particular combination of the two stocks produce a risk-free portfolio when the correlation between the return of A and B is -1.arrow_forward
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