Concept explainers
To describe: The tactics to be used by the AB group’s marketers to encourage visits to the T service centers.
Introduction:AB group is a leading online retailing business in China which holds a significant portion of total retail business which is thinking to expand in Southeast Asia. AB group has opened service centers in rural areas to help the villagers search for various products online and purchase such products. E-commerce accounts for 8% in China. This company recently acquired stake in an e-commerce firm located in Southeast Asia. Southeast Asia does not have sound infrastructure system and strong information technology management. AB group is facing some challenges due to the economic conditions prevailing in the home country and is facing stiff competition from homegrown competitors.
Want to see the full answer?
Check out a sample textbook solutionChapter 12 Solutions
EP MARKETING:REAL PEOPLE...MYMKTG.ACC.
- Describe the target market for KIND bars? In your discussion explain: What types of people does KIND sell to? How does KIND appeal to those different groups of people?arrow_forwardConsidering the largest bank in your college’s city or town:How might consumers’ needs differ?What types of products might meet their needs?What advertising media makes sense for the different segments of consumers?arrow_forwardHave you made an online purchase? If so, why doyou think so many people who have access to theInternet are not also online buyers? If not, why areyou reluctant to do so? Do you think that elec-tronic commerce benefits consumers even if theydon’t make a purchase?arrow_forward
- Who are typical online buyers and sellers? What are some ofthe strategic implications of these facts to online marketersarrow_forwardHave you made an online purchase? If so, why do you think so many people who have access to the Internet are not also online b uye1·s? If not, why are you reluctant to do so? Do you think that electronic commerce benefits consumers even if they don't make a purchase?arrow_forwardIn this era of big data, how can Snapchat, which collects no user data, attract marketers?arrow_forward
- . Why is relationship marketing fundamental to themarketing concept?arrow_forwardThe marketer of Rolex watches should use: Select one: a. Differentiated or segmented marketing b. Niche marketing c. Micromarketing d. Undifferentiated or mass marketingarrow_forwardMalcolm Gladwell published a book entitled The Tipping Point. He describes the Law of the Few, Stick-iness, and the Law of Context. Research these concepts and describe how understanding them helps marketers better understand and target consumers.arrow_forward
- Principles Of MarketingMarketingISBN:9780134492513Author:Kotler, Philip, Armstrong, Gary (gary M.)Publisher:Pearson Higher Education,MarketingMarketingISBN:9781259924040Author:Roger A. Kerin, Steven W. HartleyPublisher:McGraw-Hill EducationFoundations of Business (MindTap Course List)MarketingISBN:9781337386920Author:William M. Pride, Robert J. Hughes, Jack R. KapoorPublisher:Cengage Learning
- Marketing: An Introduction (13th Edition)MarketingISBN:9780134149530Author:Gary Armstrong, Philip KotlerPublisher:PEARSONContemporary MarketingMarketingISBN:9780357033777Author:Louis E. Boone, David L. KurtzPublisher:Cengage Learning