Concept explainers
To describe: The decision facing AB group.
Introduction:AB group is a leading online retailing business in China which holds a significant portion of total retail business which is thinking to expand in Southeast Asia. AB has opened service centers in rural areas to help the villagers search for various products online and purchase the products. E-commerce accounts for 8% in China. This company recently acquired stake in an e-commerce firm located in Southeast Asia. Southeast Asia does not have sound infrastructure system and strong information technology management. AB group is facing some challenges due to the economic conditions prevailing in the home country and is facing stiff competition from homegrown competitors.
Trending nowThis is a popular solution!
Chapter 12 Solutions
EP MARKETING:REAL PEOPLE...MYMKTG.ACC.
- Explain the concept of long-tail keywords. How do they differ from short-tail keywords, and what are the advantages of targeting long-tail keywords in digital marketing?arrow_forwardBlogging, SEO, and social publishing are key pieces to any marketer's strategy. Which phase of your flywheel can benefit from the implementation of these three strategies?arrow_forwardGo to Facebook.com and navigate to the “About” section. What isFacebook’s mission? How could marketers use Facebook, and whatother social media tools could they use? What are the drawbacks marketers might face when using Facebook to communicate with their customers?arrow_forward
- What is Digital Marketing ?arrow_forwardWhat are different types of branded content? How do marketers use branded entertainment and support media. such as directories, out-of-home media, and place-based media, to communicate with consumers?arrow_forwardHow do you respond to this situation? * What do you tell your salespeople? * Prepare a list of things you will discuss in a meeting with your salespeople to deal with the issue. *arrow_forward
- Who are the bicycle company's target audiences? what are the main features of a shopping website?arrow_forwardHow effective would a fast food chain Chick-Fil-A's marketing be promoted on social media?arrow_forwardHow does inbound marketing adapt to changes in consumer behavior and technology trends?arrow_forward
- Principles Of MarketingMarketingISBN:9780134492513Author:Kotler, Philip, Armstrong, Gary (gary M.)Publisher:Pearson Higher Education,MarketingMarketingISBN:9781259924040Author:Roger A. Kerin, Steven W. HartleyPublisher:McGraw-Hill EducationFoundations of Business (MindTap Course List)MarketingISBN:9781337386920Author:William M. Pride, Robert J. Hughes, Jack R. KapoorPublisher:Cengage Learning
- Marketing: An Introduction (13th Edition)MarketingISBN:9780134149530Author:Gary Armstrong, Philip KotlerPublisher:PEARSONContemporary MarketingMarketingISBN:9780357033777Author:Louis E. Boone, David L. KurtzPublisher:Cengage Learning