Chapter 1.2, Problem 2C

Summary Introduction

Case summary:

Company T is Country U based company and has created a shoe as an out-of-the-box solution to their objective for lending hands to help people though they are a for-profit organization. The company was founded by Person BM. The company undertook a principle that it would offer a shoe to the poor child with free of cost for every shoe it has sold.

The case mainly states how the company has made a cause of the activities even the cause contributed to the profitability and revenues. The other important aspect was the marketing of the company through social media.

Characters in the case:

Company T

Country U

Person BM

To discuss: The benefits and values that are provided by Company T to the stakeholders and consumers.