Business Driven Technology
Business Driven Technology
7th Edition
ISBN: 9781259567322
Author: Paige Baltzan Instructor
Publisher: McGraw-Hill Education
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Chapter 12, Problem 2AYK

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Customer relationship management:

  • Customer relationship management is a methodology that manages an organization’s communication with their customers.
  • This method uses client’s history with the company to improve business relationships.
  • Modern customer relationship management constructs sustainable enduring customer relationships that generate value for company and customers.

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It functions at high level dealership that gives luxury cars and services. It is presented in four locations that have more than 40 representatives...

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