EBK MARKETING
EBK MARKETING
9th Edition
ISBN: 9780134292786
Author: Stuart
Publisher: YUZU
Question
Book Icon
Chapter 12, Problem 1QA
Summary Introduction

To explain: The meaning of retailing and the role of retailing in today’s world.

Introduction: Retailing is a part of distribution process which makes the goods available to the final customer.

Expert Solution & Answer
Check Mark

Explanation of Solution

Retailing refers to a process wherein a person purchases goods from the wholesaler and directly sells the goods to the consumers. Such person is called retailer and the entire process of purchasing from a manufacturer or a wholesaler and then selling to the end consumer is called retailing. Retailing is the final link between wholesaler and the consumer in a distribution channel.

Retailing holds a significant importance in today’s world because of the following reasons-

  • Purchasing from retailers proves to be more convenient for the customers since the wholesalers always sell in bulk quantity. Retailers break the bulk quantities and sell even in the smallest quantities as and when demanded by the consumers.
  • Retailers offer great choice to the consumers and hence, consumers can have a variety of products at one stop.
  • Retailers provide additional services like credit facilities, products at discounted rates, after sales service, testing before purchasing and many more options.
  • Retail shops are available everywhere and hence, the consumers can get the products at convenient locations without any hassle.
  • The retailing business is expanding widely. The retailers have their presence in the digital world as well and are contributing a significant percentage into the country’s GDP (gross domestic product) and are generating numerous employment opportunities.

Retailing is not only beneficial for the consumers but is quite beneficial for the manufacturers too. The manufacturers can get a feedback of the consumers via retailer as retailer is the only person who stays in direct contact with the consumers. So, it would not be an exaggeration if one says that retailers, nowadays, are dominating the supply chain as retailers perform the most important function of connecting the manufacturers with the final consumers,

Want to see more full solutions like this?

Subscribe now to access step-by-step solutions to millions of textbook problems written by subject matter experts!
Students have asked these similar questions
Did the standards result in safer and more effective firefighting crews, or were they inadvertently keeping women out of a traditionally male job? The standards were designed to ensure that all firefighters, regardless of gender, could perform the physically demanding tasks required in firefighting. However, the fact that a significantly lower percentage of women were able to pass the test suggests that the standards may have inadvertently acted as a barrier to women entering the profession. Was this a BFOQ? The ministry was challenged on the basis of sex discrimination. What did the Supreme Court rule, and what was its reasoning? A Bona Fide Occupational Qualification (BFOQ) is a quality or attribute that employers are allowed to consider when making decisions on the hiring and retention of employees. In this case, the physical fitness test could be considered a BFOQ as it directly relates to the job's requirements. However, if it disproportionately excludes women and cannot be…
Consider Airpod pros and the Phomemo D30, How is the value of airpod pros different and similar to that of phomemo D30 organizations and customer base? Consider how Artificial Intelligence (AI) and other emerging technologies could impact new product development.
Hello Professor and Classmates, A new product I have purchased recently that I consider innovative is the new Samsung  Galaxy Buds 3 Pro. The earbuds provide the best sound from earbuds. It has audio that adapts to my surroundings it also uses the new Bluetooth version for better connection. Market innovation is important because it enables businesses to remain competitive, satisfy changing consumer demands, develop new goods and services, increase productivity, and eventually spur development by creating new possibilities.   Consider Air pod pros and the new Samsung  Galaxy Buds 3 Pro, How is the value of your innovative product different and similar to that of your associated organizations and customer base? Consider how Artificial Intelligence (AI) and other emerging technologies could impact new product development.
Knowledge Booster
Background pattern image
Similar questions
SEE MORE QUESTIONS
Recommended textbooks for you
Text book image
Contemporary Marketing
Marketing
ISBN:9780357033777
Author:Louis E. Boone, David L. Kurtz
Publisher:Cengage Learning
Text book image
Marketing
Marketing
ISBN:9780357033791
Author:Pride, William M
Publisher:South Western Educational Publishing
Text book image
Principles of Management
Management
ISBN:9780998625768
Author:OpenStax
Publisher:OpenStax College
Text book image
MKTG 12:STUDENT ED.-TEXT
Marketing
ISBN:9781337407595
Author:Lamb
Publisher:Cengage
Text book image
Foundations of Business (MindTap Course List)
Marketing
ISBN:9781337386920
Author:William M. Pride, Robert J. Hughes, Jack R. Kapoor
Publisher:Cengage Learning
Text book image
Foundations of Business - Standalone book (MindTa...
Marketing
ISBN:9781285193946
Author:William M. Pride, Robert J. Hughes, Jack R. Kapoor
Publisher:Cengage Learning