MANAGEMENT INFORMATION SYSTEMS
15th Edition
ISBN: 9780134640037
Author: LAUDON
Publisher: PEARSON
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Chapter 12, Problem 18MLM
Program Plan Intro
Location analysis:
Location analysis is the process of allowing the companies to advance intuition from the geographic location of current and potential customers in order to make decisions on offers given to the product, locations of new business and working of products and services.
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